I took part in an engaging panel discussion on B2B video marketing yesterday and thought you might like to watch. It was produced by the fine folks at BrightTalk – and an impressively professional lot they are.
It’s moderated by Lindley Gooden and my fellow panelists are Jonny Bentwood of Edelman and Eamonn Conway of BrightTalk. Both had some really good points about how to use video for B2B — and I weighed in now and again with things like, “Yeah — what he said.”
Here’s the show: