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B2B summed up in two words: the writing’s on the road

B2B marketing in two words
That about sums it up.

B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words — and you can see them painted on almost every street in the land.

Of course, with enough effort, even this simple imperative can be screwed up:

B2B marketing: even the simplest communication can be screwed up
The death of clarity
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