Content Marketing and Marketing Automation are the two new pillars of B2B. We’re taking part in an upcoming DemandGen webinar that brings the two topics together. It’s on 15 September at 1pm London time and you can register here.
Facilitated by John Sweeney of DemandGen, the marketing automation consultants, the web panel will include Velocity’s own Doug (“Me”) Kessler and Bob Apollo of Inflexion Point and Hubspot, inbound marketing software. Bob is a marketing performance improvement specialist and he really knows his stuff.
Doug will be talking about 15 Lessons learned from our B2B Marketing Manifesto campaign and the accompanying Project Open Kimono. Or maybe 14 or 16 lessons. But lots of lessons. The idea is a short, sharp injection of content marketing mojo so you can avoid the mistakes we made and exploit the opportunities we unearthed.
If you can’t make it on the 15th, check out BrightTalk and DemandGen – they’ll no doubt archive it.