- If you’re writing to techies about SOA and ERP and BPM, relax. They know what you mean and it signals that you do too — that you’re an insider.
- Even if you’re sure the reader will understand the AAJ, it’s good manners to define it by unfurling it in full the first time you use it (maybe putting the abbreviation in brackets as above).
- If you’re not going to use the term again — don’t do the abbreviation/bracket trick. It’s pointless. Just spell it out and move on.
- For new abbreviations that have not yet achieved critical mass in the marketplace (or ones you’ve coined yourself) go slowly. Define it as you use it, more than once. Don’t assume the reader has memorised it. Give the term plenty of airings in unabbreviated form.
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