Ends of years are like stomach flu. Each come with an aggravating regularity.
And, like the smell of fresh vomit, the predictions associated with them sting the nose.
2013 will be…
….the year of social business (“shit, I’d better get on that.”)
….the year apps go mainstream (“damn, I may fall behind.”)
….the year of big data application (“I gotta…wait, what’s that mean?”)
….the year of marketing gamification (“Lord, take me now.”)
….the year of marketing stack integration (“I am so screwed…”)
And so on and so forth.
Most marketers are busy enough cleaning the spatter from the windshield of 2012, and now there’s this new guilt to navigate in 2013.
Fret not, however. While all these things grab headlines, marketing will be won through strategy and focus. In fact, I scribbled up a diagram showing how different capabilities will impact marketing performance (based on a fictional study). The bigger the circle, the greater the impact:
The takeaway: If you’re doing the big one right, many of the other things will work themselves out.