- 900 downloads from a target of 1000
- 4 serious new business discussions from a target of 2
- 2 new projects with existing clients from a target of 3
- 59 comments from a target of 50
- 161% rise in views of our existing content library from a target of 25%
Overall | B2B Services | Marketing | |
Open Rate | 17.98% | 15.30% | 20.3% |
CTR | 3.56% | 2.61% | 1.68% |
Unsubscribes | 0.2% | 0.47% | 0.30% |
- Custom HTML emails for both segments of our database
- Landing page without form (we already know these people)
- Automatic responder to everyone who downloaded the manifesto
- A follow up text email for everyone who failed to open the first email
- An internal email alert to show when top prospects converted
- Send out our emails to our two database segments
- Apply a score of 5 points to relevant prospects who click our mail
- Apply a score of 20 points to relevant prospects who download the manifesto
- Send out an auto-responder a day later inviting comments (see top metric)
- Remove all first time click throughs from our flow.
- Send out a follow up to all non-converts a week later
Content Marketing | Rest of Database | |
Open Rate | 29.2% | 25.4% |
CTR | 16.4% | 9.8% |
Unsubscribes | 0% | 0 |
Content Marketing | Rest of Database | |
Open Rate | 20.3% | 18.2% |
CTR | 14% | 7.7% |
Unsubscribes | 0% | 0% |
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