We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to market.
There’s some yadda-yadda to go with it but you’ll probably get the idea…
More Project Open Kimono, in which Velocity exposes itself to the elements:
Project Open Kimono Part 1 – the one where we commit ourselves in public (Planning)
Project Open Kimono Part 2 – the one where it all kicks off (Thinking)
Project Open Kimono Part 3 – the one where confidence starts to rise (First results)
Project Open Kimono Part 4 – the one where the trick shots start (Cross-promotion)
Project Open Kimono Part 5 – the one where we share the first month’s results (Reviewing)
Project Open Kimono Part 6 – the one where we toughen up (Soul Searching)
Project Open Kimono Part 7 – the one where we find the world’s best marketers (Segmenting)
Project Open Kimono Part 8 – the one where we show that design isn’t everything (Style v Substance)
Project Open Kimono Part 9 – the one where lead nurturing proves its worth (Marketo)
Project Open Kimono Part 10 – the one where the form fights back (Form v No Form)
Project Open Kimono Part 11 – the one about autoDMs in Twitter
Project Open Kimono Part 12 – Re-purposing and atomising your content
