Recent posts
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping businesses harness the power of social media. Our job was…
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Doug Kessler | February 2nd, 2012 | no comments
An effort to banish massive marketing campaign misses, by missing earlier, and more often
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Ryan Skinner | January 30th, 2012 | 3 comments
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
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Stan Woods | January 27th, 2012 | no comments
Featured post
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping businesses harness the power of social media. Our job was…
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Doug Kessler | February 2nd, 2012 | no comments
January 2012
I’m thinking we should give up on the funnel. But what would life post-funnel look like?
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Ryan Skinner | January 23rd, 2012 | 5 comments
This is a Friday Velocity post. That means all bets are off, and this is totally NSFW. But fuck it. I think it’ll make you feel awesome.
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Ryan Skinner | January 20th, 2012 | 4 comments
Is it the blessing bestowed on every marketing manager starving for content, or is it a fig leaf parading like thought leadership?
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Ryan Skinner | January 18th, 2012 | one comment
Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in 'je ne sais quoi').
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Stan Woods | January 16th, 2012 | one comment
Perhaps a little less polished but a little more rounded, we're now on Facebook.
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Ryan Skinner | January 9th, 2012 | no comments
December 2011
Three significant pieces of news suggest that the B2B technology space is going to blow up in a big way, and most players aren't ready for it.
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Ryan Skinner | December 28th, 2011 | no comments
To stay at the cutting edge of B2B content marketing you can’t just sit in your office. So Velocity decided to get out of London and discover how B2B content…
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Doug Kessler | December 19th, 2011 | 3 comments
If there are two bulls barging through the marketing tea party, they’re social media and data analytics. Econsultancy’s latest digital intelligence briefing charts the damage when the two meet.
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Ryan Skinner | December 13th, 2011 | no comments
Persuasion victim after viewing the cover of 'Influence'
I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret…
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Doug Kessler | December 6th, 2011 | no comments
November 2011
Every B2B marketer should watch Moneyball. It's another sign that science will change every world. It's time to adapt or die.
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Neil Stoneman | November 29th, 2011 | 6 comments
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for everything we do.
But content marketing is different.…
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Doug Kessler | November 23rd, 2011 | 2 comments
Having spent my entire career in marketing, I’m hardly an anti-capitalist. But there is one form of advertising that I’d happily see banned tomorrow: billboards.
The multi-billion dollar outdoor…
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Doug Kessler | November 21st, 2011 | 10 comments
Blogging is an anxiety-inducing business. Business blogging even more so.
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Ryan Skinner | November 18th, 2011 | no comments
I just got back to the desk the day after Marketo’s Revenue Rockstar event in London so I thought I’d file a quick report on it.
The event was…
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Doug Kessler | November 17th, 2011 | 2 comments
Getting it right. How some of our clients are starting to produce content that's just ripe for promotion from day one.
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Neil Stoneman | November 14th, 2011 | no comments
The way we buy things has changed fundamentally, and B2B marketers need to account for ZMOT. Here’s how you can get started.
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Ryan Skinner | November 10th, 2011 | one comment
October 2011
Content marketing has hit the tipping point for B2B marketers. At Velocity, we used to have to evangelise the concept of content marketing , then spend lots of time…
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Doug Kessler | October 31st, 2011 | 6 comments
We’ve been huge fans of information graphics at Velocity ever since Edward Tufte self-published his brilliant ‘The Visual Display of Quantitative Information‘ book. But as the B2B marketing world…
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Doug Kessler | October 26th, 2011 | no comments
Science now pervades digital marketing (or it should). But how do you manage the prospect of bad science?
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Ryan Skinner | October 21st, 2011 | no comments
It’s the closest thing you can get to “the state of the marketing union”, including new technology, social media, analytics and digital-driven change. Some highlights.
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Ryan Skinner | October 19th, 2011 | no comments
Please. On your website, address the reader's needs obviously and directly. Even bluntly. They'll appreciate it.
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Ryan Skinner | October 15th, 2011 | one comment
Ryan came across a blog post by Jay Baer on a tool called Inbound Writer which is designed to help writers create better B2B content marketing pieces. Jay was so…
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Doug Kessler | October 12th, 2011 | 4 comments
A simple how-to of a powerful content marketing technique. Share thought leadership and boost online reputation management in a few a few quick steps.
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Ryan Skinner | October 12th, 2011 | no comments
FUNNEL is a great idea (well, we did help develop it). It’s a B2B marketing event that covers the entire sales/marketing pipeline.
It happens on 1 November at the…
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Doug Kessler | October 5th, 2011 | one comment
Categorizing and packaging content smartly around topics of vital interest to your business or industry pays back in pure audience interest, SEO and social links.
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Ryan Skinner | October 4th, 2011 | no comments
September 2011
Find out happens when creative ideas get sidelined in the B2B content marketing process. It's not clever, it's not fun and it's certainly not pretty...
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Neil Stoneman | September 30th, 2011 | one comment
As content marketing gains momentum, we find that we’re not having to work quite as hard explaining the principles to prospective clients. But one objection does keep popping up…
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Doug Kessler | September 22nd, 2011 | 2 comments
In case you missed last week’s Content Marketing & Marketing Automatation webinar put on by DemandGen’s John Sweeney, here’s a link to the archived talk with slides.
In it,…
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Doug Kessler | September 19th, 2011 | no comments
We’re always surprised by how infrequently B2B marketers actually test their web pages, emails, banner ads and content offers.
That’s why A/B and Multivariate Testing is one of the Six…
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Doug Kessler | September 14th, 2011 | 6 comments
You can learn a lot about the new B2B marketing from a few day’s worth of Google trawling. But to get up to speed fast, there’s nothing like a really…
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Doug Kessler | September 12th, 2011 | one comment
If you’re not burned out by the 9/11 media festival, here’s one small, short film shot and edited in the three weeks after the towers fell. I say ‘small film’…
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Doug Kessler | September 12th, 2011 | one comment
When he was working for a big B2B company, Andrew Walker did a brave thing. He audited every piece of communication that his company put out, with a cold,…
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Doug Kessler | September 6th, 2011 | 2 comments
We know you like the backs of our hands. You’re a B2B marketer who’s always looking for new ideas, strategies, tactics and technologies. (See? Nailed you in one sentence). With…
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Doug Kessler | September 6th, 2011 | no comments
Content Marketing and Marketing Automation are the two new pillars of B2B. We’re taking part in an upcoming DemandGen webinar that brings the two topics together. It’s on 15 September…
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Doug Kessler | September 5th, 2011 | no comments
You’re a marketer, we’re marketers. It’s good to share the things we like.
Here are nine companies you ought to know about. They all help marketers make more money…
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Doug Kessler | September 1st, 2011 | 2 comments
May 2011
How many times have marketing projects stranded, or launched late (and lame) because life intervened after the project's execution? Many marketing projects would benefit from a concept borrowed from web development: Agile project management.
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Ryan Skinner | May 31st, 2011 | one comment
We’ll be wrapping up the results of the B2B Marketing Manifesto campaign soon, but here’s a quick tour of some of the lessons learned as we brought the Manifesto to…
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Doug Kessler | May 26th, 2011 | no comments
Inspired by the story of the new best-selling children’s book sensation “Go the f**k to sleep”, we bring you the story of a CEO* brought to the edge of desperation as he copes with digital marketing.
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Ryan Skinner | May 24th, 2011 | 3 comments
Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.
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Stan Woods | May 19th, 2011 | no comments
How making your business's blog into a testing ground for new ideas can drive innovation, and provide proof of concept for radical changes.
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Ryan Skinner | May 17th, 2011 | no comments
What would it look like if creatives and content were rewarded only for the traffic and revenue they generated? Read on.
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Ryan Skinner | May 13th, 2011 | no comments
Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, compared to the much more emotional appeal required by companies selling cornflakes, running shoes or sugar water. Should B2B marketers eschew the emotional appeal to their prospects?
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Stan Woods | May 10th, 2011 | 6 comments
Interactive user design on a site has to be something more than click-through. Here's how smoove user experiences are evolving.
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Ryan Skinner | May 5th, 2011 | one comment
After three-and-a-half years, one of our favourite B2B marketers, top clients and all-round great egg, John Watton is moving on from his job as CMO at ShipServ, the leading ship supplies e-marketplace. Elected B2B Marketer of the year in 2009, he has transformed ShipServ's fortunes on a limited budget over that period. Velocity has worked with him since 2007 and thought we'd interview to him to get the inside skinny on what's hot in B2B marketing land.
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Stan Woods | May 3rd, 2011 | 3 comments
April 2011
Stuart Rothwell, stalwart designer and Liverpool FC supporter (though less die-hard than when he joined for obvious reasons) who ambled into our hallowed portals for the first time on April…
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Stan Woods | April 28th, 2011 | one comment
Even the smallest company has at least one guy who can tell its story really, really well. He’s the guy you always want to bring to important sales calls…
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Doug Kessler | April 12th, 2011 | no comments
I’m the new guy, freshly landed at Velocity Partners, and this is the new guy post. Taking the theme “you never get a second chance to make a first impression”…
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Ryan Skinner | April 11th, 2011 | one comment
I was at a meeting the other day with the CMO of a leading cloud-based software vendor. Why, he asked, was it so difficult to get the lead machine working here in the UK. Three reasons sprang to mind.
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Stan Woods | April 6th, 2011 | 4 comments
This is typical: you put a lot of effort into a chunky piece of marketing content — then retire it, move on and start working on the next piece.…
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Doug Kessler | April 5th, 2011 | no comments
March 2011
Check out this new landing page for Econsultancy, the digital marketing publisher, community, analyst house, training company and event organiser (whew). We’re students of landing pages and, when there’s a…
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Doug Kessler | March 30th, 2011 | 17 comments
There are lots of ways to build your content marketing strategy -- around personas, products, organisational structure... We'd like to suggest a new way to go: build your content around your most important buying triggers.
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Doug Kessler | March 10th, 2011 | 4 comments
Charlie Sheen on Good Morning America earlier this week
Charlie Sheen has shown himself to be a new class of braying moron: the braying moron who thinks that a…
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Doug Kessler | March 4th, 2011 | one comment
February 2011
Marketing is entering the post-digital era. It’s not that digital is going away, just that it’s being dissolved into everything we do. This means we can also stop the digital…
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Doug Kessler | February 23rd, 2011 | no comments
One of the experiments we've run as part of Project Open Kimono was to set up an automated Direct Message to everyone who follows me on Twitter. Check out the results...
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Doug Kessler | February 15th, 2011 | no comments
Are you ready for the Land of Accountability? If you're a B2B marketer with a thirst for measurement then find out why we might be your next assignment.
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Neil Stoneman | February 14th, 2011 | no comments
Google Adwords? Better your own AdWords. Customize your settings or watch the cash flow down the sink.
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Neil Stoneman | February 10th, 2011 | 3 comments
We’re big infographics fans so when LinkedIn launched their new LinkedIn Maps tool, we were first in the virtual queue to have a play. The tool generates a colourful,…
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Doug Kessler | February 3rd, 2011 | no comments
December 2010
Mel Bartheidel, ace designer from the Velocity stable (yes, we keep them in a stable) designed some very cool posters for the Somerset House Super Christmas Market.
The background was…
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Doug Kessler | December 22nd, 2010 | no comments
Viagra spammers have a tough challenge. They know that if they can get their message to a few billion people, a few thousand morons will place an order. But…
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Doug Kessler | December 20th, 2010 | one comment
We cursed the web form. But warned it might fight back. Has the form risen, Phoenix like from the Velocity flames, in the latest installment of Project Open Kimono?
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Neil Stoneman | December 1st, 2010 | 9 comments
November 2010
Project Open Kimono shows how you can use lead nurturing to transform your email returns in just one week. It's like magic.
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Neil Stoneman | November 12th, 2010 | no comments
We talk a lot about the Battle for Attention in B2B and about Buyer Attention Deficit Disorder and the relentless Mississippi of info-dreck that gushes through us all every…
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Doug Kessler | November 10th, 2010 | 2 comments
One of the experiments we ran in our B2B Marketing Manifesto campaign was to send a simple, quirky text email as a follow-up to our sexy HTML email announcing…
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Doug Kessler | November 5th, 2010 | 2 comments
We’ve been spending a lot of time in Google Analytics lately thanks to Project Open Kimono (our ‘living case study’). On one lunchtime drill-down, we came across something that…
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Doug Kessler | November 3rd, 2010 | 2 comments
October 2010
We want great B2B marketing clients. But where can we find the people who share our view of the marketing world. Find out how we used our analytics to narrow down our search for the world's best B2B marketers.
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Neil Stoneman | October 27th, 2010 | 2 comments
Doug talks to John Sweeney about the frustrations and hope that inspired the B2B Marketing Manifesto.
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Neil Stoneman | October 26th, 2010 | no comments
We were mapping out the B2B Marketing Manifesto campaign on a sheet of A4 lined paper and this is what was left behind on the meeting table. Pretty much all there.
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Doug Kessler | October 22nd, 2010 | 4 comments
Is it just me or have you noticed how Twitter buries the best under a blizzard of blah-blah-blah? Feels like it's a medium that favours newness over quality and that has implications for humans and for marketers...
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Doug Kessler | October 22nd, 2010 | 2 comments
Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it's time to face up to it...
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Doug Kessler | October 19th, 2010 | 11 comments
A digital curtain has descended on B2B marketing content. The next installment of Project Open Kimono looks at the forms that increasingly guard the door to our resource sections.
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Neil Stoneman | October 15th, 2010 | no comments
Well, I’m moving on to work for Thomson Reuters (the siren call of being able to walk to work proved to be too strong to resist), and I thought I’d get all reflective and try to sum up some of the (many) things I’ve learned at Velocity.
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Lucy Longhurst | October 15th, 2010 | no comments
We’ve been fishing around and come up with a digest of recent blog posts and B2B resources that we think are pretty cracking. Have a look and see if you agree.
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Lucy Longhurst | October 14th, 2010 | no comments
B2B marketers often question the value of the kind of video people often call ‘viral’: the quirky, witty ones that demonstrate the human side of a business. It can be…
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Doug Kessler | October 8th, 2010 | no comments
A Velocity B2B Real-Time Segmentation Dynamics™ Report
Sometimes, when you forget your Google Analytics password and just need a quick look at the source of your downloads, it’s time…
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Doug Kessler | October 6th, 2010 | no comments
It’s time to talk about cross-promoting content as we approach week three of Project Open Kimono, the real-life, almost-real-time, warts-bunions-and-all case study of our B2B Marketing Manifesto campaign. The…
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Doug Kessler | October 4th, 2010 | no comments
Two weeks in and the analytics Kimono is wide open. Take a look and see what you can learn from our B2B Marketing Manifesto campaign.
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Neil Stoneman | October 1st, 2010 | no comments
September 2010
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of…
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Lucy Longhurst | September 28th, 2010 | no comments
B2B Case Study live: Project Open Kimono Part 2, in which Velocity, the B2B Marketing Agency shares it's experiences in promoting the B2B Marketing Manifesto.
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Doug Kessler | September 24th, 2010 | no comments
You might call us brave. You might call us stupid. But I like to think we're honest. Project Open Kimono is a warts and all look at how we plan our content marketing strategy for ourselves and, of course, for our clients.
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Neil Stoneman | September 22nd, 2010 | no comments
“This is without a doubt the most exciting time in history to be a B2B marketer. It’s also the scariest.” That’s how our new eBook, The B2B Marketing Manifesto…
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Doug Kessler | September 21st, 2010 | 4 comments
We bang on a lot about the importance of copywriting in B2B but we don’t often see good data to support our case. I found some while listening to an…
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Doug Kessler | September 21st, 2010 | 4 comments
Our friend Stephanie Tilton (one of the Savvy B2B Marketers) and the folks at AG Salesworks have just published an excellent eBook on the subject: Gear Up For Success: 8 Steps to Get Sales & Marketing Cranking in Unison:
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Doug Kessler | September 20th, 2010 | no comments
Velocity B2B marketing is offering a 15% discount for you, our readers, on conference passes for the Conversion Conference. The Conference runs from 1-2 November in London.
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Doug Kessler | September 17th, 2010 | no comments
I came back to the office today to find Stuart, our senor designer, all covered in spray paint. In this age of InDesign, Photoshop and Illustrator, it's great to see a designer actually get out the scissors, card and spray cans once in a while.
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Doug Kessler | September 9th, 2010 | no comments
Back in the 19th Century, you could make all kinds of wild claims about your Tincture of Gripe Water or Dr Astoundo’s Patented Baldness Liniment. Nobody could sue you if it didn’t do what it said on the tin. That changed in the early 20th Century, which is all to the good. It means marketers have to be more creative when promoting products or services, and not just resort to bare-faced lies.
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Lucy Longhurst | September 1st, 2010 | no comments
August 2010
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.
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Lucy Longhurst | August 25th, 2010 | no comments
Search engine optimizers are no longer the superstars of B2B marketing. Find out how SEO is being reinvented from a content to a people challenge.
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Neil Stoneman | August 17th, 2010 | no comments
We've just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It's green, clean, and it saves money. What's not to like? Watch the Prezi to find out what we did.
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Lucy Longhurst | August 16th, 2010 | no comments
Let's face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of them?
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Doug Kessler | August 16th, 2010 | 4 comments
Ask people about bounce rates and they’ll tell you that a high bounce rate is bad. Fair enough, it sounds pretty logical. But how do you know what’s a high bounce rate?
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Lucy Longhurst | August 11th, 2010 | no comments
Ok, fine; maybe not as much fun as driving a speedboat up the Thames, but it can be extremely handy and oddly satisfying –if you get it right, that is. If you get it wrong, it’s less “fun” and more “total bloody nightmare”.
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Lucy Longhurst | August 10th, 2010 | no comments
You can practically hear the moral outrage screaming between the lines:
“Four government departments spent almost £6m ensuring their websites appeared on search engine results pages in the last two financial years, according to newly released figures.” (BBC)
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Lucy Longhurst | August 6th, 2010 | no comments
To achieve greatness you must be prepared to fail. What's true in sport is true in B2B marketing. It's time to accept the power of failure in a glorious career.
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Neil Stoneman | August 3rd, 2010 | one comment
As B2B marketing content libraries start to grow, we all need to think about how we cross-promote our content to people who have already engaged with us.
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Doug Kessler | August 2nd, 2010 | no comments
July 2010
We want your body. And your brain. We're looking for talented copywriters, designers and project managers, so if you're looking for a job in B2B marketing, come and talk to us.
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Lucy Longhurst | July 29th, 2010 | no comments
To love your customers is to love your analytics. Find out why B2B content marketing campaigns need KPIs for measured success.
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Neil Stoneman | July 27th, 2010 | no comments
At Velocity we believe in making our content work harder than we do. Find out how just a little bit of joined up thinking can make you the toast of your management team in just three months and still have spare time to enjoy the sunshine.
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Neil Stoneman | July 22nd, 2010 | one comment
Photo credit: Le Scribbler
I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that for…
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Lucy Longhurst | July 19th, 2010 | no comments
B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your argument isn’t solid, the creativity of Björk and the budget of Nike will not move your business.
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Doug Kessler | July 16th, 2010 | no comments
Ice the champagne: our ‘Margin Killers’ campaign for IBS has been shortlisted for the Best International Campaign category in this year’s B2B Marketing Awards.
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Lucy Longhurst | July 14th, 2010 | no comments
Ultimo, the lingerie maker, has launched a new line of evening dresses. Interesting bit of diversification there – I suppose it makes sense for company that makes bras to also make outer garments. Hopefully the dresses will be designed with the logistics of bra-wearing in mind...
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Lucy Longhurst | July 14th, 2010 | no comments
We've been advertising for geniuses at Velocity recently. And we've had one in the making with us for the past week in the shape of Surbiton High's Fleur Kenny!! Read her blog charting her week with us and you'll see why we all think she's going places.
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Fleur | July 9th, 2010 | no comments
Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies, products or services. People don't buy WHAT you do they buy WHY you do it.
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Doug Kessler | July 2nd, 2010 | no comments
June 2010
There are four kinds of B2B copywriting and they fall into the neat little quadrants formed when two important axes intersect: Clarity and Authenticity. If you can get both in your writing, you're in the Sweet Spot and wonderful things will begin to happen to you...
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Doug Kessler | June 30th, 2010 | 2 comments
The problem: how to sell a ground-breaking innovation to one of the world’s most conservative industries.
Calnetix Power Solutions has invented a technology that captures waste heat from engines, boilers…
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Lucy Longhurst | June 25th, 2010 | 2 comments
B2B is a lot simpler than the gurus would have you believe. After all the e-tomes and blog posts and webinars it really all boils down to two words -- and you can see them painted on almost urban street road in the land. When in doubt: look down.
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Doug Kessler | June 24th, 2010 | no comments
Answer: Econsultancy. Let me explain…
Econsultancy have a brilliant new event called JUMP (which we helped launch a few months ago). It’s the most exclusive “online meets offline marketing” event…
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Lucy Longhurst | June 22nd, 2010 | 6 comments
Here’s an eBook we’ve written and designed for our friends SmallWorlders, the people who create fun and social intranets for marketing teams. Since it's been up on the SmallWorlders website they've seen traffic increase 10 to 20 times the usual, which is pretty damn impressive.
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Lucy Longhurst | June 22nd, 2010 | no comments
B2B marketing job openings London: we're Velocity and we're hiring. But we're not just hiring anyone. We're hiring geniuses with souls, manners and senses of humour. If you like marketing and business and technology and creativity, we think this is the single best place in the world to spend a career.
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Doug Kessler | June 16th, 2010 | 5 comments
The Chancellor gestures towards Gesu
Gesu Baroova, Velocity account manager, has had a pretty good weekend. Got her MBA from Cranfield and bought a bright red Mini Cooper…
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Doug Kessler | June 14th, 2010 | no comments
Just when you thought the Apple Cosa Nostra couldn’t have its fingers in more pies (or i’s) the iPad arrived to fill the void in your life that you didn’t know you had.
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Lucy Longhurst | June 11th, 2010 | no comments
The old cliché “a picture is worth a thousand words” has been around forever so there must be some truth to it. But only a certain kind of obsessive…
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Doug Kessler | June 6th, 2010 | 2 comments
We love infographics here at Velocity and are big fans of Edward Tufte and Information is Beautiful and Data Flow and stuff like that. But we just had to…
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Doug Kessler | June 1st, 2010 | no comments
May 2010
We’re always talking about how important a story is in marketing — but now someone has finally proven it with an ingenious experiment.
As summarised in a recent DoubleThink…
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Doug Kessler | May 28th, 2010 | 4 comments
Roger Warner, friend of Velocity and all-round PR guru, has flung open the doors to the Museum of Social Media. Before you all start planning an office field trip…
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Lucy Longhurst | May 24th, 2010 | no comments
Everyone's always talking about 'customer engagement' and we can see why: fully engaged customers -- the ones who comment on your blog posts, join your Facebook group, reteweet your tweets, eat all your content, give you testimonial quotes, participate in case studies and attend your events – add tremendous value to your business and your brand.
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Doug Kessler | May 20th, 2010 | no comments
Roger Warner, online PR maestro, sent us a link to this Doug Richard video. It’s a two-minute extract from one of his start-up seminars, this one on the relationship…
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Doug Kessler | May 17th, 2010 | 2 comments
B2B marketers are always looking to influence decisions. But the recent General Election shows how every customer decision can change the dynamic of your relationship.
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Neil Stoneman | May 12th, 2010 | no comments
We just did a guest post for the excellent B2BBloggers on how we’re all becoming content brands now — and some tips for how to build a strong B2B content…
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Doug Kessler | May 10th, 2010 | 2 comments
My oh my have we been having fun over here recently! Long-term Velocity client and all-round legend John Watton from ShipServ asked us to produce a video to promote Pages, the maritime ‘Find Engine’.
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Doug Kessler | May 7th, 2010 | 3 comments
Anyone else hate time, resources and expertise? I know I do. Find out how you can stop B2B marketing's ancestral enemies from wrecking your social media programmes now.
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Neil Stoneman | May 5th, 2010 | no comments
April 2010
In B2B as in life, there's a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to actually force you to do anything about. This class of arse-pain needs a name. I hereby suggest 'Plaque'.
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Doug Kessler | April 27th, 2010 | one comment
A lot of our consultancy engagements involve helping companies structure a product portfolio that makes sense. Usually that means organising a long list of products or services into a few sensible buckets. It can be kind of tricky and isn't always intuitive but putting in the time to get it right is well worth it.
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Doug Kessler | April 26th, 2010 | no comments
There's a lot of crap talked about the power of social media and how it's transforming marketing. Check the Ad Contrarian blog for a bracing, acerbic and amusing antidote to all the hype.
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Stan Woods | April 20th, 2010 | 2 comments
We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.
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Lucy Longhurst | April 19th, 2010 | no comments
I have to confess to having no real reason for this, except that it's spring and I always think of these lines from the General Prologue of The Canterbury Tales whenever it's April and it's sunny.
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Lucy Longhurst | April 13th, 2010 | no comments
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the…
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Lucy Longhurst | April 1st, 2010 | no comments
March 2010
Find out how you can get people to share your work before they've even taken a look.
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Neil Stoneman | March 26th, 2010 | no comments
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is…
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Lucy Longhurst | March 26th, 2010 | one comment
We didn’t mention this? We’ve been working with IBS, the wholesale distribution software experts, to produce a content series on the five big success drivers in wholesale distribution.…
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Lucy Longhurst | March 25th, 2010 | no comments
The buying process is long and complex in B2B tech markets. Here are 5 mistakes to avoid when planning and executing your B2B sales.
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Gesu Baroova | March 22nd, 2010 | no comments
Here’s something I hadn’t really thought about: the analogous relationship between B2B and haute couture. In fact, fashion in general. And marketing in general.
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Lucy Longhurst | March 17th, 2010 | no comments
There are literally thousands of blog posts, eBooks and articles called, "The 24 Most Common Mistakes in Social Media Marketing". But no one ever covers the really rare mistakes in social media marketing -- the ones almost nobody ever seems to make.
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Doug Kessler | March 10th, 2010 | 2 comments
Is it just me or is typical B2B marketing utterly joyless? Why is that? Why do people who are passionate about carp fishing and bicycling and the Beatles become…
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Doug Kessler | March 9th, 2010 | 2 comments
We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).
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Lucy Longhurst | March 8th, 2010 | 3 comments
Just came across an excellent post by Matt West of Connected Marketer called A Glimpse Inside the Mind of the New B2B Buyer. It's based on a study done together with DemandGen Report into the new buying influences in B2B.
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Doug Kessler | March 5th, 2010 | no comments
We’re always a bit sceptical about the jargon du jour. But one buzzword keeps cropping up and we think there might be a reason: Tacit Knowledge.
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Gesu Baroova | March 2nd, 2010 | 5 comments
February 2010
Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:
http://www.101cliches.com/view-the-101
Oh how I sniggered.
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Lucy Longhurst | February 26th, 2010 | no comments
So Gesu was wondering aloud the other day whether negative or positive headlines are more effective. By negative and positive we mean, respectively, the ones that say things like: ‘Ten things you’re doing wrong in your life’ or ‘How to be even more lovely than you are already’. They both boil down to the same thing: fear.
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Lucy Longhurst | February 18th, 2010 | no comments
The sales team owns the sales funnel.
But as a B2B marketer, you feed the top of their funnel.
So you own your company’s revenue…
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Doug Kessler | February 17th, 2010 | 5 comments
As B2B web marketing comes of age, a battle is brewing between some pretty big players (and a few upstarts) over who will become the primary dashboard for marketers. The three combatants: CRM, CMS and marketing automation vendors.
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Doug Kessler | February 8th, 2010 | 8 comments
I just stumbled over a piece from Canada's Marketing Magazine called " Here's to 2010: Industry experts share predictions for the year ahead" and read this, among other forecasts.
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Stan Woods | February 4th, 2010 | no comments
Birth of a thought leadership website
dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and Internet players, including Microsoft and Google. Essentially, .mobi is the only domain name that tells users, ‘This site will work on your phone’.
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Lucy Longhurst | February 2nd, 2010 | no comments
Fortunately, it’s very rare that we ever get a client who doesn’t understand that you can’t have all three at once. Yet it’s still something that a lot of agencies come up against. But perhaps these problems wouldn’t arise if we marketers explained ourselves properly.
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Lucy Longhurst | February 1st, 2010 | no comments
January 2010
No internal search returns! Find out how your own site's search results can turn you into a better informed marketer in minutes.
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Neil Stoneman | January 29th, 2010 | no comments
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.
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Stan Woods | January 27th, 2010 | no comments
Content Marketing is rivaling social media marketing in the hype stakes -- and for good reason. It may not be particularly new, but in the age of the informed buyer and zero-cost distribution (the Internet), it's what works in B2B marketing. The 2010 Content Marketing Spending Survey by Junta 42 confirms the trend (though anyone with a passing acquaintance with Twitter, LinkedIn or any B2B marketing blog won't need it confirmed)...
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Doug Kessler | January 26th, 2010 | no comments
When we met them in 2009, IBS, the specialist ERP vendor, was in turnaround. They’d just finished a major restructuring to focus the entire global business on one sector, wholesale distribution, and asked Velocity to clarify their positioning, develop a new story and take it to market.
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Lucy Longhurst | January 22nd, 2010 | no comments
Drumroll please... Introducing The 2010 Content Marketing Trends and Predictions eBook from ClickPredictions -- a crowdsourced effort by "39 of the world's top B2B marketers, e-mail marketers and social media gurus" (including, erm, me). Ambal Balakrishnan, the tireless ClickDocuments founder, asked each of us a straightforward question, “What are key marketing trends and predictions for 2010?”
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Doug Kessler | January 22nd, 2010 | no comments
We have a lot of international clients. Most of them are European or American, but occasionally they’re based further afield. This generates an interesting issue: how do you accommodate international English speakers in your copy?
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Lucy Longhurst | January 20th, 2010 | 3 comments
The debate rages on: is it better to ask people to fill out a form to download your content (chasing shy people away) or maximise downloads and go without…
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Doug Kessler | January 18th, 2010 | no comments
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are…
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Lucy Longhurst | January 8th, 2010 | 3 comments
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine…
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Lucy Longhurst | January 6th, 2010 | no comments
December 2009
As this quick showreel demonstrates, we've been doing more and more video for our B2B marketing clients. Why? because it's a great way to get even the most complex ideas across in a clear, compelling way.
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Doug Kessler | December 18th, 2009 | 5 comments
We love these Google Features videos on YouTube. Most tech demonstration videos are all high-tech flash with little icon men and screen shots and slick animations. These are the…
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Doug Kessler | December 18th, 2009 | no comments
My favourite quote from Ogilvy On Advertising is, "When Aeshines spoke, they said, 'How well he speaks'. When Demosthenes spoke, they said, 'Let us march!'"
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Doug Kessler | December 15th, 2009 | no comments
Content Marketing is like publishing -- you need an editorial calendar and a bit of discipline. This guest post on Junta42 by Russell Sparkman of Fusionspark Media talks about how frequently you should be doing different elements of your content marketing mix.
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Doug Kessler | December 4th, 2009 | 2 comments
November 2009
Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah -- it wasn't a dream then: John Watton, our intrepid ShipServ client really did win B2B Marketer of the Year in the B2B Marketing Magazine Awards last night...
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Doug Kessler | November 26th, 2009 | no comments
Converts to digital conversion practices abounded at Econsultancy's Marketing Masterclass last week. Find out how you can be the last funnel standing in the interminable B2B buying cycle.
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Neil Stoneman | November 24th, 2009 | no comments
We did a fascinating interview with IT industry evangelist and FT.com columnist Ade McCormack yesterday (watch this space) and he shared some controversial ideas about CIOs and IT departments being…
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Doug Kessler | November 18th, 2009 | no comments
The birth of every every new communications medium is followed by a period during which the underlying technology actually cramps the communication it’s supposed to be enabling. When it comes…
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Doug Kessler | November 13th, 2009 | 3 comments
Most B2B marketing doesn't just fail – it actively repels the people it's trying to attract. In other words, most B2B marketing would deliver better results if it didn't exist at all. When I buy things for Velocity, I'm a B2B buyer. Here's the best ways to alienate me...
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Doug Kessler | November 10th, 2009 | no comments
We were recently asked where we thought B2B marketing would go in 2010. Made us think. So here are some predictions for the next year:, including kind-of-obvious ones, less obvious ones and a few we'd wish would come true...
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Doug Kessler | November 6th, 2009 | 6 comments
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called 'lethal generosity', a key principle of social media marketing.
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Stan Woods | November 5th, 2009 | 3 comments
Velocity puts McLuhan, B2B copy and all your customers in its dock. And there's no way we're letting them out - unless you convince us otherwise.
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Neil Stoneman | November 2nd, 2009 | no comments
October 2009
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there's been a dramatic shift from megaphone marketing to listening and engaging in conversations. There's need for a new type of marketing professional called a content strategist. Do you agree?
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Stan Woods | October 29th, 2009 | 6 comments
In a world where B2B companies all communicate in the same boring way, the way you market is as important as what you market. A mixture of humanity, empathy and confidence in your communications will help you rise above the herd.
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Stan Woods | October 26th, 2009 | no comments
We've always loved Harry Beck's legendary design for the London Underground Tube Map, so thought we'd do our own version mapping out the B2B marketing landscape. Kind of makes sense if you give it some time. The junctions were the trickiest bits...
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Doug Kessler | October 19th, 2009 | 4 comments
A friend sent this photo of a Velocity-related traffic sign. I'd like to say we couldn't have said it better ourselves, but if that were true, we'd be out of business...
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Doug Kessler | October 14th, 2009 | one comment
September 2009
It's been about four months since we published the B2B Content Marketing Workbook and we thought we'd report back on how the campaign has worked so far. It was the first time we've used social media as a vector for our content marketing and so makes a nice case study.
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Doug Kessler | September 30th, 2009 | 2 comments
We've given Microsoft's marketing a hard time in this blog before and we've also had some nice words to say about them. But this one takes the cake: if you haven't seen the new Windows 7 Launch Party campaign and the excruciating videos that support it, you must now drop everything and go see it.
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Doug Kessler | September 28th, 2009 | one comment
Stan Woods will be taking part in what's shaping up to be an excellent webinar on Innovation in Demand Generation and we thought you, as a loyal Velocity blog reader, might like to drop in (register here). John Watton will top the bill with a short case study on how ShipServ created 75% more sales opportunities without extra budget or headcount.
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Doug Kessler | September 24th, 2009 | no comments
Let’s face it: these days, if you don’t have a blog on your website you’re admitting that you have nothing to say about your market, your customers, their problems…
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Doug Kessler | September 14th, 2009 | no comments
August 2009
There's a debate in the blogosphere about whether it's right for a blog to be ghost-written, particularly one advertised as being written by a particular author. Rather than get exercised about whether this is right or wrong, the question is: can it ever work effectively? Find out what we think.
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Stan Woods | August 27th, 2009 | one comment
Once again, ShipServ has 'scooped' a marketing award (why are awards always scooped?) -- this time the 2009 CRM Market Awards run by CRM Magazine. ShipServ, piloted by CMO John Watton, won a CRM Elite Award given to customer implementations that push new boundaries. The judges recognised ShipServ "for its holistic use of Marketo, Salesforce.com, and social media" -- including viral video, eBooks, Twitter and a LinkedIn group (we're kind of proud of our work on all these).
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Doug Kessler | August 25th, 2009 | no comments
The football season is here. But it's not just football superstars who'll make waves this year. Corporate comms teams are also looking for their Galacticos.
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Neil Stoneman | August 17th, 2009 | no comments
We're often asked s for creative ideas that target 'the C-suite' - CEO, COO, CFO, CIO and so on. It's natural because these guys are usually the ones to sign the cheques, particularly for significant purchases. But the question implies that these people are pretty much all the same in what they do and how they think and behave. In our experience, this isn't true.
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Stan Woods | August 13th, 2009 | no comments
We've discovered a great new e-book from Jonathan Franz, a great copywriter based in Massachusetts, about how to exploit ebooks in your content marketing effort. You should check it out.
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Stan Woods | August 7th, 2009 | one comment
It's a perennial debate: give your content away with no registration (web form), or force people to give you their details to get the goodies. Both arguments are compelling and both approaches have penalties...
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Doug Kessler | August 6th, 2009 | 4 comments
July 2009
Well done to young Matthew Robson for his report into teenage media consumption. But anyone taking a look should remember that individual points of view are no substitute for real research.
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Neil Stoneman | July 17th, 2009 | 2 comments
It's not B2B but we just had to share this one. The Nike-sponsored Livestrong Chalkbot is driving the Tour de France about 8 hours in front of the riders, spraying messages on the road in emulsified chalk. Road messages are a Tour tradition but these are different...
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Doug Kessler | July 14th, 2009 | no comments
We’re pleased as Punch to have been shortlisted for a B2B Marketing Magazine Award for our recent work with ShipServ. It’s hard to come over all surprised about it –…
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Doug Kessler | July 10th, 2009 | one comment
We were thrilled to have been a Finalist for the Best B2B Campaign in the New Media Age Effectiveness Awards, celebrated the other night at the Grosvenor House Hotel. We thought our work with ShipServ kind of deserved it, to be honest. But we didn't bloody win. Microsoft did. Which kind of sucks.
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Doug Kessler | July 1st, 2009 | no comments
June 2009
Bloggers eh! No schedules, no calendars, no contact number. They just don't play by the rules. So how can you get on their elusive radar? Our top ten tips pave the way to success.
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Neil Stoneman | June 26th, 2009 | no comments
I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they're getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense. So click here to find out whether they changed my mind...
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Stan Woods | June 16th, 2009 | 3 comments
It's here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!
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Doug Kessler | June 11th, 2009 | 3 comments
The most respected surgeons in the world have the best survival rates. But they don't have the best survival rates because they're better surgeons. They have the best survival rates because they choose their patients very, very carefully. Here's why B2B marketers should do the same thing...
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Doug Kessler | June 8th, 2009 | no comments
Stan just presented our web seminar with B2B Marketing magazine, called "Content Marketing: Thought Leadership in a Web 2.0 World". Seemed to go really well. Over 130 people attended and the feedback was excellent. The seminar is based on our imminent Content Marketing Workbook, which you'll be able to download from this site very, very soon...
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Doug Kessler | June 3rd, 2009 | no comments
May 2009
Traditional, interruption-based marketing is dead (or dying fast). The new B2B marketing is Content Marketing. And while a lot of marketers think that's what they're doing when they crank out case studies and white papers, most of them really aren't doing it at all. Our new webinar explains all...
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Doug Kessler | May 27th, 2009 | no comments
Websites that present a portfolio or list of creative work are always a design challenge. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.…
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Stuart Rothwell | May 27th, 2009 | no comments
I received this excellent spam the other day:
Penis enlargement spam with a twist – it made me double-take and earned a giggle.
Just a little creativity gets you…
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Stuart Rothwell | May 27th, 2009 | no comments
We've just learned (and are delighted) that our recent content and social media engagement work work with ShipServ has been shortlisted for the Best Business-to-Business Campaign category at this New Media Age Effectiveness Awards that take place on 25 June.
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Stan Woods | May 14th, 2009 | 3 comments
The issue of bloggers and influence divides B2B opinion. Do you think they're anti-social ranters or a genuine community of influence? Find out our verdict now.
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Neil Stoneman | May 8th, 2009 | 4 comments
In the marketing world, agencies are supposed to be the 'creative' ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. In our experience, that's just not how it works...
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Doug Kessler | May 6th, 2009 | one comment
April 2009
We swelled with pride yesterday when our client ShipServ won First Tuesday's prestigious 'Most promising Internet Company in the UK 2009' award.
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Stan Woods | April 29th, 2009 | one comment
Like most good digital agencies, we've been exploring web personas for a while and we've found them to be a critical aid to great site design. If you do them thoroughly, personas mean you can develop better sites faster, ones that meet the needs of your customers, prospects and other stakeholders more effectively. They force everyone to think about what users might actually want to do when they visit your site and then shape the design accordingly.
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Stan Woods | April 22nd, 2009 | 5 comments
We never tire of building websites. The sheer pace of technology change means no two sites are the same. But the same old battles are usually just round the corner.
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Neil Stoneman | April 20th, 2009 | no comments
Positioning is one of the essentials of B2B marketing but we don't see a lot of companies getting it right. It's a simple idea: as a marketer, you should explicitly manage the place your brand holds in the minds of your target audience so that it's clearly differentiated from the competition. We use this triple-test to develop strong positioning statements for our clients...
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Doug Kessler | April 16th, 2009 | 3 comments
We've recently worked with a handful of companies that offer clean technologies or green technologies (or both if SEO is important to you) and we've noticed some issues that they have in common. So we thought we'd capture them in this new slideshare...
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Doug Kessler | April 7th, 2009 | no comments
It's an exciting time to be in the communications business. It's not just that there are so many new ways to reach people. It's also that we get to watch as each of these new media gropes for its place in the communications ecosystem. But all this new media is still powered by the same thing...
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Doug Kessler | April 6th, 2009 | one comment
Just came across an excellent presentation by Philippe Botteri and Byron Deeter from Bessemer Venture Partners on the 'Ten Laws of Being SaaSy'. It summarises the key principles of getting a successful SaaS business off the ground (and to IPO). These guys should know. Bessemer is one of the most successful SaaS investors out there (VeriSign, Postini, Skype and lots more). Very good advice...
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Doug Kessler | April 2nd, 2009 | one comment
March 2009
In the last few months, Twitter has shot from being a cult web app to a full-blown global fad. Celebrities are doing it (Stephen Fry has 361,225 followers as of today); businesses are doing it (not just techie ones either); bloggers are doing it; and, yes, lonely people are doing it. ShouldB2B marketers be doing it?
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Doug Kessler | March 30th, 2009 | no comments
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called 'Don't get lost on the mobile Web', you can find it at www.mobithinking.com, the online resource for mobile marketers.
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Stan Woods | March 26th, 2009 | no comments
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most powerful weapon in the marketing arsenal. And most marketers spend far too little time generating them.
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Doug Kessler | March 24th, 2009 | 4 comments
Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. See it here.
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Stan Woods | March 23rd, 2009 | no comments
One of our clients is talking to us about spending budget on creating online buzz. Naturally, she’s thinking hard about how to justify what is effectively a new cost line…
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Stan Woods | March 19th, 2009 | 5 comments
The history books will look upon the credit crunch as an agent of dramatic change. Marketing, for one, will never be the same again. It's probably for the best.
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Neil Stoneman | March 16th, 2009 | no comments
Social media is a whirling tornado of content and comment. Throw a new white paper into it and, if you're lucky, it gets tossed around in the vortex, throwing bits off into Twitter tweets, blog posts, comments and backlinks. This cross-fertilisation can feel distressingly self-referential but that's really the source of social media's power...
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Doug Kessler | March 12th, 2009 | 3 comments
Web marketing used to be all about driving traffic to your website. Now, it's also about driving your content out into the wider web to see who trips over it, links to it, re-tweets it, rates it, comments on it, shares it and (of course) follows the backlinks back to your site. This social media is becoming increasingly important in digital marketing. At Velocity, we have content all over the place, including...
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Doug Kessler | March 10th, 2009 | no comments
B2B marketing has become almost synonymous with digital marketing. If you're not getting your story out on the web, you're probably not getting your story out at all. Now, as social media beds down and Twitter takes off, we thought it would be a good time to summarise all the things we do to help our clients engage with their audiences online.
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Doug Kessler | March 8th, 2009 | no comments
In September 2008, Fallon's Executive Creative director, Al Kelly, posted a video to YouTube called Kittens Inspired by Kittens.Within five months, the video had had 4.8 million views on YouTube, 95,000 references on blogs around the world, 64,000 Tweets and 1.5 million Google searches (as well as 28 traditional media stories).
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Stan Woods | March 5th, 2009 | 4 comments
B2B Marketing Magazine just published an article we wrote on what every B2B marketer should be thinking about the mobile Web. These are clearly still early days for the mobile web in B2B markets but it's exploding in B2C and we can see the shock wave approaching on the horizon.
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Doug Kessler | March 4th, 2009 | no comments
Alan Kitching is a bit of a hero. A master of letterpress design and printing, he’s done some wonderful, iconic work for all kinds of clients and cultural institutions from…
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Doug Kessler | March 2nd, 2009 | 3 comments
February 2009
Recent research from Spurious has proven that every piece of thought leadership content in the world now has to have a number in the headline or it just won’t get…
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Doug Kessler | February 27th, 2009 | 8 comments
We’ve given Microsoft some bad reviews here — especially for the “I’m a PC” ad campaign, so it feels only fair to give them some credit when they get it right.
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Doug Kessler | February 24th, 2009 | no comments
Time was, you generated a piece of thought leadership content, stuck it on your website and eNewsletter, then sat back counting the hits. Today, whenever we produce a new piece…
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Doug Kessler | February 18th, 2009 | no comments
I stumbled across a great blog today that attempted to categorise advertising strategies. Based on an analysis of The Advertising Concept Book by Pete Barry, it's a really useful list of advertising approaches that underscores that it's the quality of the original idea and the associated strategic thinking that really make great campaigns.
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Stan Woods | February 13th, 2009 | no comments
Presidents are all the rage. Obama and Nixon, in their own ways, are the toast of the Hollywood glitterati. And Ronald Reagan has emerged as a genuine internet pioneer.
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Neil Stoneman | February 6th, 2009 | no comments
Google has dis-intermediated the content business.
You don’t have to hire a PR agency to kiss the arses of the editors any more.
You just have to generate content that…
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Doug Kessler | February 5th, 2009 | 2 comments
January 2009
We're exploring how to use Twitter for B2B marketing right now (you can follow us at http://twitter.com/velocitytweets). As part of that exploration, I saw a great post from Chad Horenfeldt at his Anything Goes Marketing blog about how to use Twitter for B2B marketing in tandem with email.
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Stan Woods | January 28th, 2009 | 3 comments
In B2B marketing, content marketing is what works. It’s all about generating content that the target audience will value, then driving that content into the market and out over the…
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Doug Kessler | January 26th, 2009 | 2 comments
A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton's global technology practice. Traditional PR firms get a lot of stick lately about being slow to pick up on digital, but this guy seems pretty switched on.
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Doug Kessler | January 19th, 2009 | no comments
We were just having a really thought-provoking conversation about content marketing with Andrew Findlater and Hooman Bassirian from Reed Business and they told us about Slugwatch, a service for UK…
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Doug Kessler | January 16th, 2009 | no comments
it's only 6500 days or so since Tim Berners-Lee invented the World Wide Web. At Christmas in 1990 he initiated the first successful communication between a web client and a server via the Internet and the first website was built in mid-1991 at CERN, where Berners-Lee was then working. What are the top 5 innovations over that period that have changed the tech marketer's life?
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Stan Woods | January 6th, 2009 | one comment
December 2008
Ray Kessler needed to sell his vanity number plate fast. How did he generate a list of just 23 companies with a good chance of being interested? I know because I was one of them...
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Doug Kessler | December 23rd, 2008 | 5 comments
A bravo for emusic, one of the best music download sites out there, and some thoughts on building relevant communities in B2B. 'Build it and expect them to come' doesn't work in the wild world of social networking.
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Stan Woods | December 18th, 2008 | no comments
Check out this very funny drop-down menu from a Royal Opera House web form. Did the ROH construct this delightful list of titles to avoid annoying its Earls, Dukes, Barons, Sultans and Rabbis (they must HATE having to choose Mr) or is this just a clever bit of subliminal positioning?
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Doug Kessler | December 15th, 2008 | 4 comments
Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. The central metaphor: the web is a party — work the room instead of stumbling…
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Doug Kessler | December 11th, 2008 | no comments
That's right, deck the halls - it's the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you'll find: groovy new white papers, audacious new blog posts, and exciting news about new staff, clients and much, much more. Go grab it NOW!
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Roger Warner | December 10th, 2008 | no comments
Max Bleyleben’s excellent Technofile Europe blog recently posted this Survival Kit for Growth Companies, suggesting a strategy (or at least a list of tactics) for surviving the crunch. It ranges…
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Doug Kessler | December 10th, 2008 | no comments
Marketing used to be all about the upside. You fired off a message; some people responded; others didn't. Net gain. In the digital world, there's a downside that's as painful as any upside: the dreaded Opt-Out. Here are some ideas for dealing with it...
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Doug Kessler | December 8th, 2008 | one comment
Zappos, the online shoe retailer, takes a distinctive approach to company culture that delivers real marketing and brand benefits. Check out his excellent presentation from O'Reilly's Web 2.0 Summit here...
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Stan Woods | December 5th, 2008 | one comment
Andrew Findlater from Reed Business Information recently turned us on to an excellent article in the Harvard Business Review (back in 2006 but still daisy-fresh):
Its called Customer Value Propositions in Business Markets and it makes a compelling case for what the authors call "Resonating Focus"...
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Doug Kessler | December 3rd, 2008 | no comments
November 2008
The CEO is stalking the corridors, blood dripping from his Budget Axe -- and he's on his way to the marketing department. How will you defend your marketing plan? At Velocity, we're deeply into two powerful new weapons that are not only incredibly effective, they're virtually Crunch-Proof™...
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Doug Kessler | November 28th, 2008 | no comments
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate positioning and corporate message development. It provides a practical solution: the Bridge (or, for the Tarzan in all of us: the Vine).
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Doug Kessler | November 25th, 2008 | no comments
Are you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.
According to the BBC, undercover US researchers, or white hat spammers, have finally unearthed the secret economics of a 21st century boogie man: the junk mailer.
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Neil Stoneman | November 21st, 2008 | no comments
All the best B2B tech marketers are mini-publishing houses -- they never stop cranking out thought-provoking content on the issues their target market cares most about. But even the best thought leaders often follow a simplistic content promotion strategy that completely ignores the idea of a sales cycle. Basically, they pump out some new content, promote it, and repeat. What they're doing is burying the best under the newest...
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Doug Kessler | November 18th, 2008 | no comments
We know we 'big up' Pär Almqvist, the Marketing Dude at VNL, quite a bit. But we thought you'd like to see what we consider a really, really good eNewsletter that Pär briefed in and designed (we wrote it for him).
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Doug Kessler | November 13th, 2008 | no comments
As a marketing company, we spend a lot of time trying to get attention for our clients’ latest gizmos. That's why we applaud Cisco's latest product launch teaser campaign.
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Stan Woods | November 11th, 2008 | 3 comments
Apple got a lot of attention with its "PC vs Mac" commericals. They were simple, funny, well-scripted and seemed to capture the essence of what Mac people love about their Macs. Clearly, they got under Microsoft's skin, because the crack Seattle Rapid Response team has leapt into action (what, three years later?) with an expensive riposte: the "I'm a PC" campaign. The result is wrong in so many ways, I can't summarise them all in a blog post.
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Doug Kessler | November 10th, 2008 | 11 comments
Why are so few B2B companies as good at naming things as consumer companies? B2B could learn a lot from beauty companies like L’Oreal, which uses naming to great effect.
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Stan Woods | November 6th, 2008 | 4 comments
A friend of ours who also happens to be a God of Branding sent us an article he wrote ten years ago but could have been written yesterday. He's Axel Chaldecott, co-founder of HHCL, now the top creative on the global HSBC account at JWT. The article's central metaphor is that a company's visual identity is its body language...
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Doug Kessler | November 4th, 2008 | no comments
October 2008
Marketing is communication. B2B marketing is bad communication.
That's how your audience thinks about everything you put out.
Their expectations couldn't be lower. They've waded through thousands of case studies and brochures and web pages from people just like you and IT'S NOT FUN.
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Doug Kessler | October 31st, 2008 | no comments
For 2000 years we've been told to research and change or suffer the consequences. It's still an issue today. Learn how one of the biggest names in the tech has been reminding itself of the danger of following processes rather than customers.
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Neil Stoneman | October 14th, 2008 | no comments
How can Social Networking work in a B2B environment? Well, you can start thinking about creating more 'social' content as PR tools that can be used by people for facilitating dialogue, spreading your messages and enabling you to manage relationships in new ways.
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Roger Warner | October 8th, 2008 | 6 comments
September 2008
Being a nice chap, I thought I'd share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general....
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Roger Warner | September 24th, 2008 | 2 comments
James Pearce and his mobiForge blog turned us on to Wordle, the online toy that turns any text into a word cloud.
We pointed it at the Velocity blog and this came out:
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Doug Kessler | September 24th, 2008 | no comments
Despite living in a 'creative' world, most agencies are pretty linear. They take the brief, then they do the creative. Velocity is a bit different. When we do consulting engagements, we do a creative firestorm as part of the engagement, before any specific brief is on the table. Lots and lots of rough concepts -- headlines, images, copy, straplines. Here's why...
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Doug Kessler | September 16th, 2008 | no comments
Often we marketers are our own worst enemy when it comes to marketing 'ideas'. In my time I've had the pleasure of conceiving some truly dreadful 'opinion' pieces in the name of trying to grab people's attention. The fault usually lies in believing our own hype. Here's some Google-inspired ideas on how to avoid falling into the trap...
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Roger Warner | September 9th, 2008 | no comments
A great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards, editorial coverage and analyst attention. They're all important to every B2B marketer. But there's a factor that cuts across all of these and is probably more important than any of them: confidence.
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Doug Kessler | September 4th, 2008 | no comments
July 2008
I've been doing a stack of content optimisation for client web sites lately, so I thought I'd share some of my 'how to' notes with the interweb.... Read on for a super-simple guide to pimping your content to search engines.
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Roger Warner | July 25th, 2008 | no comments
Velocity and VNL go guerrilla. The idea for the video was simple: go to Deorhi and interview the villagers about their first experiences with mobile phones. We then edited the results into a warm, compelling piece that makes the VNL story come to life...
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Doug Kessler | July 22nd, 2008 | no comments
Don't know about you, but it's Friday afternoon and we're offski. Peroni awaits. We're celebrating the launch of a brand new web site for Kennet.
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Roger Warner | July 18th, 2008 | no comments
My old boss Steve Trygg (a great copywriter) used to talk about the role of marketing in business decision-making by breaking down every purchase decision into four steps -- the four things buyers do before they buy...
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Doug Kessler | July 10th, 2008 | no comments
May 2008
We used to do short films for clients that took weeks to plan, weeks to shoot and edit and never came in for less than £30k. Now we're experimenting with 'guerrilla video' -- planning and shooting in a few days, editing in a few more and getting it straight on to the web.
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Doug Kessler | May 26th, 2008 | 3 comments
The latest edition of our semi-regular newsletter update is now available. It's packed with goodness inside, including our star new white pager, Marketing, Meet Sales, which offers eleven ways to make your marketing activity really drive new sales...
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Roger Warner | May 23rd, 2008 | no comments
This Mind Map gives you everything you need to do web / social media engagement by yourself. It's easy. Just pin it on your wall and - once you've published a great piece of content to your site - follow the map clockwise and post it to the relevant destinations...
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Roger Warner | May 21st, 2008 | no comments
For B2B web sites, the content that really matters in terms of positioning and prospecting isn't your 'markitecture' pages - your product and services descriptions, corporate histories and such.... it's your 'thought leadership' pages - the places where you express opinions and ideas rather than features and benefits. Here's why...
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Roger Warner | May 16th, 2008 | 4 comments
We're in hiring mode once again. We're a fast-growing, insanely ambitious B2B agency specialising in technology markets. We need a copywriter who can turn dry technology into compelling stories...
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Roger Warner | May 1st, 2008 | no comments
Your web site is not your field of dreams. Build it and most likely they will not come. Nope, once it’s built your goal is to make it work as a sales sweat house – and this takes real effort and a bunch of web marketing smarts...
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Roger Warner | May 1st, 2008 | 4 comments
April 2008
Intrepid Velocipedes Doug Kessler and Stuart Rothwell attended the first ever D&AD Pecha-Kucha night last night. Nine creative supremos (mostly digital marketers), each delivering their first Pecha-Kucha presentation to a packed house of 400-ish trendy digirati...
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Doug Kessler | April 18th, 2008 | no comments
We're proud to say that shipserv.com launched successfuly this morning. May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors....
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Roger Warner | April 15th, 2008 | no comments
Hey! We just published a new web marketing white paper on the thorny subject of how to do PPC properly in an B2B environment. It's hot, hot, hot! Here's a snippet...
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Roger Warner | April 4th, 2008 | one comment
Most B2B technology copywriting is so boring because its so neutral. The best copywriting looks the prospect squarely in the eye and says, "I'm going to sell to you and you're going to enjoy it." Part of this is the 2nd person singular voice. I'm talking to YOU...
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Doug Kessler | April 4th, 2008 | 3 comments
March 2008
Anyone can claim anything they like about their product or service. Claims are empty. Your job as a marketer is to get believed.
But credibility is a funny thing. It's hard to pin down exactly what makes us believe one person and not another; or believe one claim while remaining suspicious about a very similar claim made by someone else. Need some cred-builders? Here are seventeen...
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Doug Kessler | March 28th, 2008 | no comments
I just returned from a great week away in the Lower Hebrides - the small cluster of islands to the west of Glasgow. The single malts were stunning, the weather bracing and the walks heartening. I'm missing it already. None of this, of course, has anything to do with B2B lead generation, but I did have one holiday experience that made me realise how wide of the mark we are when it comes to using ‘web-to-lead-forms.'
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Roger Warner | March 18th, 2008 | 2 comments
Our friend and client John Watton, Marketing Director of ShipServ, recently shared with us a Business Week article that dissects and analyses Steve Jobs's latest keynote at Macworld (the one where he launched the MacBook Air). This 'ten point framework' will make your PPT's hum...
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Doug Kessler | March 12th, 2008 | one comment
February 2008
Most B2B technology companies have a clear set of competitors they're battling. But for some (usually early stage) tech companies, there are no other companies to fight: they're inventing a market. The only competitor is the inertia of the target audience. At first glance, it sounds like a great position to be in. Never facing a head-to-head competitor. Being free from the never-ending features arms race. But in reality, these can be the toughest marketing challenges of them all...
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Doug Kessler | February 29th, 2008 | one comment
We've just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they're getting into and why - to explain what separates a good keyword strategy from a stinker. I thought I'd share a bit of the thinking with you...
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Roger Warner | February 23rd, 2008 | no comments
Early stage tech companies would do anything for those first few big wins -- especially from blue-chip companies. But we've seen more than a few companies who were steered off course by these early wins. The early 'champions' were dream customers. They bought into the vision. They loved the product. They 'got it'. How can that be bad?
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Doug Kessler | February 19th, 2008 | no comments
I don't know how else to put this: nobody gives a shit about you. Your software or service or widget may be the center of your world but the people you're selling to have better things to think about. Once you accept this simple fact, your marketing will get a lot better – because you'll realise that your first and toughest job is to stop people in their tracks and offer you a small flake of their most precious, scarcest resource: their attention.
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Doug Kessler | February 7th, 2008 | no comments
There's a great piece in this month's Fast Company that asks if Malcolm Gladwell's 'Tipping Point' is fundamentally flawed. It's compelling stuff, but what's the point of 'tipping' and the pursuit of 'influencers' in a B2B environment..?
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Roger Warner | February 1st, 2008 | 2 comments
January 2008
This post hereby announces the death of the good old monthly agency retainer. Tweakonomics is what you should be using to pay for your marketing services - it's what we advocate for all our clients. Let me explain...
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Roger Warner | January 25th, 2008 | one comment
I've been thinking a lot about the difference between B2B versus B2C marketing. Thought maybe I'd write a white paper on it. Then I came across this cartoon in the New Yorker* and realised my job was done...
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Doug Kessler | January 23rd, 2008 | no comments
Every marketing communication has two parts:
• The Signal – your message; the thing you want people to take away
• The Noise – everything else; the things that distract, delay and get in the way of the signal
Most B2B marketing – especially in technology businesses – is so full of noise, the static drowns out the music.
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Doug Kessler | January 22nd, 2008 | 2 comments
As we seek to build our business, we're meeting a lot of B2B tech firms. Pretty much every one of them says their own momentum is intimately connected to what leading industry analyst Gartner (which just happens to be a Velocity client, BTW) thinks about their company...
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Stan Woods | January 18th, 2008 | no comments
We B2B marketers are in the business of building cases. We're advocates. So I did some research into how lawyers do what they do, focusing in on the summation to the jury, where the whole case comes together into one clear argument...
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Doug Kessler | January 16th, 2008 | no comments
How does Facebook, YouTube, Flickr, blogging, and every other web 2.0 BlaBla service change what we need to be doing in marketing, and what are the concepts that matter? If you really want to know then read on...
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Roger Warner | January 15th, 2008 | 5 comments
We've been experimenting with 'guerrilla video' as a promotional tactic for our clients and thought we should taste our own medicine. So here's a short (sub-two-minute) video case story about a project we did for IntelliQ, an analytics company...
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Doug Kessler | January 14th, 2008 | 5 comments
Good arguments are always well structured. Bad ones tend to be poorly assembled. Structure isn’t especially difficult. The main thing is to decide on one and to follow it. Here are a few tried and tested structures...
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Doug Kessler | January 13th, 2008 | no comments
Here's our first broad brush, crystal ball prediction of the year: 2008 is the year of web engagement for B2B technology firms...
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Roger Warner | January 4th, 2008 | 3 comments
They've already bought something from you. You've already jumped nine of the ten hurdles on the way to a sale (or however many there are these days). Wouldn't it make sense to turn these internal 'champions' into a stealth sales force?
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Doug Kessler | January 3rd, 2008 | no comments
December 2007
The 'why blog?' question still rages in B2B - and nowhere more so than here at Velocity. Our conclusion: the biggest and best reason to blog in the B2B space is because - if it's done properly - it's a relationship winner...
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Roger Warner | December 23rd, 2007 | 2 comments
Had to share this one. I was just doing a spot of browser testing on an old PC. Got the following error pop-up from a security app deep in the system...
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Roger Warner | December 21st, 2007 | no comments
Recently we’ve been talking a lot at Velocity about the importance of social media to our client heartland, B2B tech. In tandem, as we build our new company, I’ve been re-visiting old contacts and trying to create new ones as part of the process of finding Velocity-shaped holes...
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Stan Woods | December 19th, 2007 | no comments
I was just uploading some images to our Flickr stream when I caught sight of the one of the most useless, intrusive banners of all time...
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Roger Warner | December 13th, 2007 | no comments
Normally the idea of an unconventional navigation scheme makes my skin crawl, but this is outstanding because it's so slick and central to the tool...
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Roger Warner | December 12th, 2007 | no comments
You know the scene. You or your boss thought it’d be great idea to build a new web site and it’s the first planning meeting. Across the table someone shouts: ‘No! It’s gotta feel sharp!’
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Roger Warner | December 11th, 2007 | no comments
Aside from tinsel and cheap booze offers, it’s that planning time of year again. A special place where you need to create futurama fireworks out of Powerpoint...
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Roger Warner | December 8th, 2007 | one comment
In literature, there are novels, short stories, poems and -- the ultimate distillation of emotion and idea -- haiku. Three lines. Seventeen syllables. In marketing, there are white papers, brochures, data sheets and... the pay-per-click ad.
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Doug Kessler | December 7th, 2007 | no comments
Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets...
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Roger Warner | December 6th, 2007 | 3 comments
Yes, we're a living lab, practising what we preach and telling you all about it. 12 days ago I blogged about our (re)birth as a presence on Google. Today, we're #2 on our key term 'B2B technology marketing agency' on Google.com (that's right .com!). Here's what happened in the interim...
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Roger Warner | December 5th, 2007 | no comments
According to the The National Venture Capital Association (US), Clean Technology is the hottest thing on Sand Hill Road. During the first three quarters of 2007, VCs poured $2.6 billion into clean tech startups, compared to $1.8 billion for all of 2006, and a mere $533 million in 2005...
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Doug Kessler | December 2nd, 2007 | no comments
November 2007
B2B sales happen in four broad steps. Interestingly, only two of them are driven by rational decision-making. The other two are largely influenced by the buyer's irrational side -- and marketing plays an especially important role...
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Doug Kessler | November 29th, 2007 | no comments
Anil Raj, mobile industry heavy-hitter (and a new client in an exciting venture) hates the term B2B. He's sold at the highest levels of the mobile industry (as Head of Ericsson India for instance) and is convinced that businesses don't buy from businesses...
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Doug Kessler | November 28th, 2007 | no comments
What's the point of Powerpoint? A crutch to help you through an uncomfortable challenge (public speaking)? A useful visual aid to convey stories? A pain in the butt, killed to death, hackneyed, eyesore, head-f**k for boring people to death?
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Roger Warner | November 26th, 2007 | 2 comments
Lots of tech marketers want a snappy strapline for their brand. Something taut and twinkly to tuck under the logo. We enjoy doing them and have come up with some that we're proud of...
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Doug Kessler | November 25th, 2007 | no comments
The answer of course is 57. There's the SEO guys, the branding guys, the PR guys, the viral guys, the advertising guys, and so on... But what's the future for PR?
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Roger Warner | November 24th, 2007 | 10 comments
Do you remember the time when you didn't exist? Nope, me neither. But today is a big day for us because we kind of experienced re-birth...
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Roger Warner | November 23rd, 2007 | 3 comments
To celebrate the launch of a whole new Velocity, Doug (our Creative Director) has put pen to paper to get a bunch of important stuff off his chest...
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Roger Warner | November 18th, 2007 | no comments
As a technology vendor, you've got two major assets that your customers and prospects value highly. Your job is to harvest them and put them to work for you...
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Doug Kessler | November 13th, 2007 | no comments
We've been keeping an eye on virtual worlds like Second Life for a while, waiting for the killer app for business...
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Doug Kessler | November 5th, 2007 | no comments
October 2007
We just got an email shot from Savvion, a company that does a good job in its marketing…
The headline: “Just Make ERP Work! How BPM Bridges the ERP…
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Doug Kessler | October 20th, 2007 | no comments
We’ve seen a bunch of companies try to take generic software into specific vertical markets.
They succeed to the degree they can achieve authenticity.
So instead of looking, feeling and…
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Doug Kessler | October 10th, 2007 | no comments
Everybody in technology companies thinks they’re ‘customer-centric’. In our experience, few really are, in the sense that they start almost every process with the customer.
In the marketing department, starting…
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Doug Kessler | October 6th, 2007 | no comments
July 2007
Could there be anything cooler on the web than Mechanical Turks?
People who need stuff done post tasks. Other people do them for micro-payments using Amazon.com accounts.
I’d love to…
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Doug Kessler | July 19th, 2007 | no comments
Search matters.
The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following:
93% of participants said they would research online when
…
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Doug Kessler | July 17th, 2007 | no comments
That’s right, FIVE reasons your company should blog. Count ‘em:
Improved SEO – a steady flow of dynamic content published on a weekly basis to your web site. Search
…
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Roger Warner | July 13th, 2007 | no comments
June 2007
Just unpacked my new Apple MacBook Pro.
A great example of a whole product: the hardware, operating system, bundled applications (about 30), utilities, web & phone support, set-up wizards, web-based…
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Doug Kessler | June 30th, 2007 | no comments
Just posted a short film we did for BT Counterpane in the US on to YouTube. It’s an interview with Bruce Schneier, security guru.
YouTube is fast, cheap (as in…
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Doug Kessler | June 20th, 2007 | no comments
We just produced a powerful piece of high-end direct mail for BT Counterpane.
The piece was sent to 150 select prospects — CIOs and CSOs of Fortune 500 companies in…
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Doug Kessler | June 18th, 2007 | no comments
April 2007
I’ve just read an interesting piece in this month’s Wired magazine on the subject of blogging.
I’ve written elsewhere about the various benefits of blogs as early product conversations, focus…
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Roger Warner | April 17th, 2007 | no comments
Tech company names are usually pretty bad.
All those coined words ending in ‘a’ — Plectra, Placenta, Adeptra, Conceptra, Integra, Concentra…
But I’ve always loved the name Fair Isaac.
Stands…
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Doug Kessler | April 13th, 2007 | no comments
Yugo Nakamura does some of the best things on the web.
Check out his yugop.com.
Full of fantastic, interactive, imaginative explorations of the web medium.
A favourite:
Clockblock.
Worth a…
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Doug Kessler | April 12th, 2007 | no comments
Another great post from the “Permission Marketing” guru, Seth Godin. Basic rules for email relationships with customers/prospects – don’t go too quickly, but do try harder (than the next guy).…
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Roger Warner | April 12th, 2007 | no comments
Pet Peeve:
I HATE when a website asks me to register for something, takes all my details, validates my email, makes me jump through hoops, THEN tells me the service…
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Doug Kessler | April 12th, 2007 | no comments
Originality, originality, originality!!!
See “No One Belongs Here More than You”, a promotional site for Miranda July’s book.
Now, I know its SEO will suck because it’s all images and…
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Roger Warner | April 11th, 2007 | no comments
Every few years, they come back.
The ad campaigns that depict the advertiser’s customers (or their own staff) as lovable morons.
IBM is doing it now in the UK with…
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Doug Kessler | April 10th, 2007 | no comments
Few logos have stood the test of time better than the IBM logo.
Created by Paul Rand in 1972, it hasn’t changed much in, what, 34 years.
Still strong. Still…
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Doug Kessler | April 10th, 2007 | no comments
Check out this piece from Peter Rip, of Crosslink Capital, a VC firm from Silicon Valley. It’s a nice summary of what legs the ‘web 2.0′ movement now has left….…
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Roger Warner | April 6th, 2007 | no comments
We’re helping Validis develop a website to sell their hosted application — a powerful app that checks any set of accounts for errors.
In exploring the simplest, friendliest, most compelling…
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Doug Kessler | April 5th, 2007 | no comments
True. Linden Labs has rolled out NetSuite, financial and accounting software to help users manage their Linden dollars and real-world money (an increasingly blurred boundary).
They’ve even got a virtual…
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Doug Kessler | April 5th, 2007 | no comments
Just finished an excellent primer on digital security: ‘Secrets & Lies’ by Bruce Schneier, the god of security.
Published in ’04 but still super-relevant.
Schneier cuts through a lot of…
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Doug Kessler | April 5th, 2007 | no comments
