I gave this talk at the Inbound Marketing conference in London a few months ago (and a version of it at the Social Media Marketing and Marketing Profs B2B conferences too). I usually don’t just dump slides that were intended for speaking on to Slideshare, except as a resource for attendees. I mean, they weren’t [...]
Retargeting at its best (or worst). Based on a true story – mine.
Design for non-designers. An introduction.
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Letting other people tell your story is actually quite a good idea. Here’s why.
We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?
Everybody’s talking about brand stories. Looks like we’re not all talking about the same thing.
Corporate leadership at KCP gives a virtual high-five to digital marketing
Getting a great content brand is harder than you think. But you need to make it happen.
What’s between a landing page and a full content site? The Content Cluster, a useful tactic for content marketers.
Ho-hum content starts with a boring brief. If you want to hit a home run, get these 7 things in your brief.
Why doing social media is not an end in itself. And some really good literature.
Joe Pulizzi has captured all his experience in this new book: Epic Content Marketing. Here’s why you should buy it.
Just back from the Marketing Profs B2B Forum in Boston, our intrepid reporter… um… reports.