FODM is a terrific, thought-provoking conference. Here’s some of the cool shit I learned by going.
Latest Posts
Salesforce acquires Exact Target: what it means to B2B marketers
Written by Doug Kessler |
What does the latest consolidation in the marketing automation space mean to B2B marketers? A lot as it turns out.
How to master Content Marketing Metrics in 8 easy reads
Written by Michael Crewe |
Why metrics are a critical success factor in content marketing – including 8 really good pieces of content,
Featured Posts
Crap: the single biggest threat to B2B content marketing
Written by Doug Kessler |
Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Recent Posts
I’ll have what she’s having is not a marketing strategy
Written by Jessie Tracy |
Copying our peers’ tactics is not the way to success; “I’ll have what she’s having” is best left to lunch decisions
We’re looking for a writer
Written by Doug Kessler |
Writing is at the very heart of Velocity. Now we need a strong B2B copywriter to help us do great things.
The Big Marketing Blog Popularity Study: 22 comparisons from Econsultancy.com, Hubspot’s blog and the SEOMoz blog
Written by Ryan Skinner |
Which digital marketing content gets loved, and what does that tell us about the content
Like code for “I give a shit”
Written by Ryan Skinner |
Online no one can tell if you sweep the shop floor. How do you show you give a shit?
No you can’t guest blog on our site
Written by Doug Kessler |
Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.
Content marketing: get the Innovator’s Dividend
Written by Doug Kessler |
Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.
The Content Marketer’s Progress: Surviving the Slough of Despond
Written by Neil Stoneman |
Every great content journey must find a way to keep best practice methods intact.
The Future of Content Marketing: Five Beyonds
Written by Doug Kessler |
Where is content marketing going? Doug took a shot at answering this at the B2B Huddle last week. Slides here.
Go, go Markerly socialpaste!
Written by Ryan Skinner |
We’re trying out a new little piece of tech – tell us what you think!
B2B content marketing in 180 seconds
Written by Doug Kessler |
Short interviews are better than long ones. Here’s a recent three-minute session on Content vs Crap.
