dotMobi has a fantastic position at the very centre of the most exciting tidal wave to hit marketing since the web: the mobile web. The company – backed by fourteen major players in the mobile internet, from Ericsson and Microsoft, to Google, Nokia, Visa and Vodafone – exists to promote best practice in mobile websites, help developers create better mobile experiences and get the world to use the .mobi domain name for all their mobile sites.
.mobi is the only top-level domain specifically for mobile websites. It tells the user that the site they’re about to experience is designed with mobile devices in mind and, more importantly, with mobile users in mind. It’s a great idea and a powerful way to help accelerate the mobile web.
dotMobi does a lot to help the developer community make better mobile sites, with its rich developer resource dev.mobi. Now it’s time to make sure all the big brands and their agencies understand the importance of designing specific mobile experiences instead of expecting their .com site to serve mobile users. Part of this is to use the .mobi name for their new mobile-optimized sites.
To spearhead this effort, dotMobi has turned to Velocity, the B2B technology marketing agency. “Velocity gets mobile, gets marketing and has great ideas about reaching the marketing community with the dotMobi story,” said Amy Mischler, VP of Identity and Brand Services, “Their ideas are spot-on and their enthusiasm is obvious.”
The marketing-focused campaign will break this summer – spearheaded by a brand new, Velocity produced, web property, mobithinking.com – a comprehensive online resource for mobile marketers which launched today.
Velocity is the consulting-led B2B marketing agency for the Interweb era, specialising in technology. Projects range from strategic consulting to marketing acceleration programs to digital engagement campaigns that include through-the-line content, creative, websites, search engine optimisation, pay-per-click advertising and web analytics. Clients include dotMobi, Gartner, ShipServ, Clearswift, ip.access.