Great content marketing starts with a sharp content marketing strategy. This Checklist will help you sharpen yours.
Ideas & Insights
Your B2B marketing resource centre
B2B marketing has never been so dynamic. If you’re not learning every day, you’re slipping behind. Fortunately, we like the steep part of the learning curve – and our clients seem to as well.
We’re capturing what we believe to be best practice B2B content marketing in this resource library to help marketers like you squeeze more from your annoyingly tight budgets. By all means, download, tweet with abandon and share wildly – but please do leave a comment or two behind. We’d love to hear what you think about all this.
Our most popular B2B marketing content
Golden B2B content marketing rule: Thou shalt not be dull as dishwater! In this humorous video segment, two B2B con
In the first B2B Masters video, John Watton and Stan Woods discuss the role of today’s senior B2B marketer.
Some more B2B marketing resources
Want a quick reference guide to the kinds of content marketing partner? Look no further than this infographic…
How do you create great content? This quick Prezi will take you by the hand and show you the way.
People believe the unimportant things you say and disbelieve the important ones. You need ‘vines’…
A marketer’s guide to Gartner’s Hype Cycle – how you market depends on where you are on the curve.
Marketers and sales people don’t always talk the same language. But they must. Here’s why — and a bit of how…
You spend a fortune driving people to your website. But you waste this traffic if your site isn’t usable.
Naming a company (or product) is tricky. But it doesn’t have to be a nightmare. Here’s a bit of common sense.
Recent posts from the Velocity B2B Content Marketing blog
Online no one can tell if you sweep the shop floor. How do you show you give a shit?
Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.
Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.
Every great content journey must find a way to keep best practice methods intact.
Where is content marketing going? Doug took a shot at answering this at the B2B Huddle last week. Slides here.