Great content marketing starts with a sharp content marketing strategy. This Checklist will help you sharpen yours.
Ideas & Insights
Your B2B marketing resource centre
B2B marketing has never been so dynamic. If you’re not learning every day, you’re slipping behind. Fortunately, we like the steep part of the learning curve – and our clients seem to as well.
We’re capturing what we believe to be best practice B2B content marketing in this resource library to help marketers like you squeeze more from your annoyingly tight budgets. By all means, download, tweet with abandon and share wildly – but please do leave a comment or two behind. We’d love to hear what you think about all this.
The B2B Marketing Manifesto
A tirade against the reactionary forces of traditional marketing. A wake up call. Okay, a bit of a temper tantrum.
B2B Marketing Masters: How do you make content stand out in a busy market? [VIDEO]
Golden B2B content marketing rule: Thou shalt not be dull as dishwater! In this humorous video segment, two B2B con
B2B Masters Video – Talking with John Watton about the role of today’s senior marketer [PART ONE]
In the first B2B Masters video, John Watton and Stan Woods discuss the role of today’s senior B2B marketer.
The B2B Content Marketing Workbook
A short primer on the single most important weapon in the B2B marketing arsenal: content marketing. It’s hot!
The Holy Trinity of Technology Marketing
The three questions you have to be able to answer (quickly) if you’re a B2B marketer. It’s pretty simple, really.
Content Marketing Partners: The Spectrum [INFOGRAPHIC]
Want a quick reference guide to the kinds of content marketing partner? Look no further than this infographic…
The B2B Content Marketing Tutorial
How do you create great content? This quick Prezi will take you by the hand and show you the way.
Recent posts from the Velocity B2B Content Marketing blog
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Like code for “I give a shit”
Online no one can tell if you sweep the shop floor. How do you show you give a shit?
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No you can’t guest blog on our site
Dear anonymous link-builder, no you can’t guest blog on our site. Because you are lazy, stupid and dishonest.
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Content marketing: get the Innovator’s Dividend
Doing new things in content marketing gets you the Innovator’s Dividend. Here’s why you want it and how to get it.
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The Content Marketer’s Progress: Surviving the Slough of Despond
Every great content journey must find a way to keep best practice methods intact.
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The Future of Content Marketing: Five Beyonds
Where is content marketing going? Doug took a shot at answering this at the B2B Huddle last week. Slides here.
