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A great website. Lots of white papers and thought leadership content. Case studies and customer testimonials. Great campaigns and creative. Awards, editorial coverage and analyst attention. They’re all important to every B2B marketer. But there’s a factor that cuts across all of these and is probably more important than all of them: confidence.

We’ve always been mildly allergic to the reductive matrices and models peddled by the analysts, but we’ve come to recognise a ring of truth to the Gartner Hype Cycle. The Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

dotMobi has turned to Velocity, the B2B technology marketing agency, to help encourage all the big brands and their agencies to use the .mobi domain for their mobile marketing experiences.