A rant, a rave, a call to action and a plea for ambition – calling all B2B Marketers! You have nothing to lose.
Click below to download The New B2B Marketing Manifesto. You might like one of our other eBooks: The Holy Trinity of Technology Marketing Technology marketing is actually quite simple: you need to be able to answer three questions quickly, clearly and compellingly. This eBook tells you what the three questions are and why it’s so important [...]
Marketing Profs and Junta 42 haven’t half been busy lately. They’ve produced a report into content marketing, surveying skills, resources, and trends. It’s the biggest and most comprehensive report of its kind, surveying 1100 American marketers in May 2010. These are some of the highlights. All in all it’s a bit of mixed bag: content [...]
Velocity, the B2B marketing agency, has produced a new eBook for marketers called the B2B Marketing Manifesto, available for download from the Velocitypartners.co.uk website. The B2B Marketing Manifesto tackles the choice facing B2B marketers today: either step up to the challenge of marketing in a digital world, or continue using the internet for digital brochureware [...]
Click below to download The New B2B Marketing Manifesto. You might like one or two of our other eBooks: The Holy Trinity of Technology Marketing Technology marketing is actually quite simple: you need to be able to answer three questions quickly, clearly and compellingly. This eBook tells you what the three questions are and why it’s [...]
No man is an island, entire of itself, especially not on Facebook (that’s the point of it, after all). But increasingly it’s becoming an island to analytics. It’s not alone, either.
Photo credit: Le Scribbler I’ve never flown Ryanair before. And now I never will again. If I’d wanted to raise my blood pressure, I could have done that for free by reading the comments section of the Daily Mail website. To anyone contemplating a journey with Ryanair, I suggest you shut yourself inside a biscuit [...]
We’ve been working with a great company called Nativ, who offer a digital video content management and distribution platform and service.
The general consensus out there seems to be that French Connection’s new ad campaign is a right royal triumph. If you’ve been living under a stone for the past few months and haven’t seen it, click here to see what I’m on about. This Is The Woman, This Is The Man has a cool, art-housey [...]
As you’ll know if you got our newsletter we’re big fans of infographics over here. We got inspired by all of these and decided to have a go ourselves. This is our first, hand-made infographic explaining the Velocity process. It was a lot of fun, so maybe we’ll do some more soon. It was certainly a [...]
Birth of a thought leadership website
dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and Internet players, including Microsoft and Google. Essentially, .mobi is the only domain name that tells users, ‘This site will work on your phone’.
We have a lot of international clients. Most of them are European or American, but occasionally they’re based further afield. This generates an interesting issue: how do you accommodate international English speakers in your copy?
Inspired by Neil’s resolution “to eat breakfast every morning”, I got everyone at Velocity to give me their B2B marketing resolutions. So here are the new year’s resolutions from the heavyweights (especially after Christmas) at Velocity: Speak at more B2B industry events - To get the message out there that the old way of marketing is [...]
It’s been about four months since we published the B2B Content Marketing Workbook and we thought we’d report back on how the campaign has worked so far. It was the first time we’ve used social media as a vector for our content marketing and so makes a nice case study.
The football season is here. But it’s not just football superstars who’ll make waves this year. Corporate comms teams are also looking for their Galacticos.
Here are some things you might find helpful: Why B2B Marketing Is So Boring The deck presented on 8th July. The Content Marketing Workbook Content Marketing is probably the most powerful weapon in the B2B marketing arsenal. Here’s our view on how it works. The Hierachy of Benefits A quick discussion of how features and [...]
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!
We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a company that waves a big, bold benefit flag – that nobody pays any attention to.When we see marketing problems like these, we reach for one of [...]
A friend of ours who also happens to be a God of Branding sent us an article he wrote ten years ago but could have been written yesterday. He’s Axel Chaldecott, co-founder of HHCL, now the top creative on the global HSBC account at JWT. The article’s central metaphor is that a company’s visual identity is its body language…
What Your Sales Team Says About You Behind Your Back Sales people think marketers are wankers. Marketers think sales people are ham-fisted brutes. This antipathy is a major reason that so much B2B marketing is so… mediocre. Your friends at Velocity have just published a short, sharp paper on this topic. It’s called Marketing, meet [...]