B2B Technology Marketing Heavyweight Stoneman joins fast-moving Velocity
October 10th, 2008 <...by Roger WarnerVelocity, the B2B technology marketing agency, has welcomed ardent Dundee United and Vancouver Canucks fan Neil Stoneman as senior account director.
Neil joins us from a two-year stint at BT Global Services where he drove the company’s thought leadership programmes. Before BT, he had B2B tech experience with two agencies, Brodeur, and Now Communications, which he helped set up in 2002.
Neil’s been thrown straight into leading our effort on two key digital clients, handheld PC leader Psion Teklogix and IPTV player Amino.
“When I used to run Brodeur back in the dying years of the last century, I earmarked Neil as someone I wanted to work with again”, said Stan Woods, Velocity’s MD. “I’m thrilled it’s finally happened.”
About Velocity
Velocity is the consulting-led B2B marketing agency for the Interweb era, specialising in technology. Projects range from strategic consulting to marketing acceleration programs to digital engagement campaigns that include through-the-line content, creative, websites, search engine optimisation, pay-per-click advertising and web analytics. Clients include dotMobi, Gartner, ShipServ, Clearswift, ip.access.
Lee Hosford joins the V Team
September 17th, 2008 <...by Doug KesslerVelocity, the B2B technology marketing agency, is happy to welcome the newest recruit to its design department, Lee Hosford.
Lee is a talented designer and photographer with a great eye for type. He’s also a dab hand at Photoshop, Illustrator and all the essential tools of the digital design trade.
Lee comes to us with an honours degree from Southampton Solent University’s highly regarded design department. He also did an internship at Ryan Emo Design & Advertising in Southampton.
On top of all that, he’s a nice guy and a blues fanatic.
“To be honest, design used to be an afterthought at Velocity,” admits Stan Woods, Velocity MD, “The idea comes first. But as the department grows, we’re discovering the benefits of integrating design ideas at the very beginning of our thinking. And we’re doing a lot more brand identity and web design work than ever before. Lee’s an important part of all this and we’re really glad to have discovered him.”
dotMobi mobilizes with added Velocity
June 16th, 2008 <...by Roger WarnerdotMobi has a fantastic position at the very centre of the most exciting tidal wave to hit marketing since the web: the mobile web. The company – backed by fourteen major players in the mobile internet, from Ericsson and Microsoft, to Google, Nokia, Visa and Vodafone - exists to promote best practice in mobile websites, help developers create better mobile experiences and get the world to use the .mobi domain name for all their mobile sites.
.mobi is the only top-level domain specifically for mobile websites. It tells the user that the site they’re about to experience is designed with mobile devices in mind and, more importantly, with mobile users in mind. It’s a great idea and a powerful way to help accelerate the mobile web.
dotMobi does a lot to help the developer community make better mobile sites, with its rich developer resource dev.mobi. Now it’s time to make sure all the big brands and their agencies understand the importance of designing specific mobile experiences instead of expecting their .com site to serve mobile users. Part of this is to use the .mobi name for their new mobile-optimized sites.
To spearhead this effort, dotMobi has turned to Velocity, the B2B technology marketing agency. “Velocity gets mobile, gets marketing and has great ideas about reaching the marketing community with the dotMobi story,” said Amy Mischler, VP of Identity and Brand Services, “Their ideas are spot-on and their enthusiasm is obvious.”
The marketing-focused campaign will break this summer - spearheaded by a brand new, Velocity produced, web property, mobithinking.com - a comprehensive online resource for mobile marketers which launched today.
About Velocity
Velocity is the consulting-led B2B marketing agency for the Interweb era, specialising in technology. Projects range from strategic consulting to marketing acceleration programs to digital engagement campaigns that include through-the-line content, creative, websites, search engine optimisation, pay-per-click advertising and web analytics. Clients include dotMobi, Gartner, ShipServ, Clearswift, ip.access.
Velocity as Talent Magnet: Stuart Rothwell joins the team
April 7th, 2008 <...by Doug KesslerVelocity is thrilled to announce our latest hire: Stuart Rothwell, Senior Designer.
Stuart joins us from Sketch Creative in Nottingham where he worked on a wide variety of product identities, websites, advertising campaigns, print brochures, exhibitions and flash animations.
An all-rounder with serious digital and print ‘chops’, Stuart also has something that very few candidates were able to demonstrate: talent.
We had planned to give Stuart a nice, slow start with plenty of time for orientation (‘There’s the bathroom, there’s the kettle.’). As it happens, we’ve dropped him into the deep end, with a new dotMobi white paper, work on the ShipServ website and a new identity for a client who shall remain un-named for now.
As a dedicated follower of Velocity’s inexorable rise, you’ll be seeing a lot of Stuart’s work. You’re in for a treat.
The next billion mobile users: VNL goes live.
March 17th, 2008 <...by Doug KesslerVelocity is really quite proud to announce the launch of the new website for VNL. As you’ll see, VNL is pioneering ‘microtelecom’, the complete re-engineering of GSM to bring mobile communications to billions of rural users who have never before made a call.
The site has been designed and lovingly hand-coded by Pär Almqvist, VNL’s digital marketing supremo, working with Velocity copy. We think he’s done a fantastic job: it’s clean, clear, inviting and readable.
Take a look and get back to us with your feedback. Pär understands the concept of ‘permanent beta’, so we’re always looking to improve.
Next step: SEO, pay-per-click… and beyond! Not to mention the blog.
March Marketing Madness
March 12th, 2008 <...by Doug KesslerLots going on at Velocity. No time to blog. New clients: ARM (the chip people); dotMobi (the .mobi people); Magus (the people behind a really cool app that helps multinationals manage the quality of their global web presences); Forescout (pioneers in Network Access Control — admit it: you need it); and Datanomic (the people who clean your data).
And that’s just the new work. The new ShipServ website is weeks away and looking fantastic. The Asset House blog is getting really good (and getting noticed). A new concept brewing for Gartner Events (shhh). A great SEO and Pay-per-click project with Clearswift (more keyphrases than you can shake a mouse at) and the new VNL website is going live any minute now (do visit and tell us what you think — this is a great story).
Back to the coalface.
ShipServ adds Velocity to web marketing effort
January 18th, 2008 <...by Roger WarnerB2B technology marketing agency wins major web re-design project
ShipServ, the leading maritime e-marketplace, has chosen Velocity, the B2B technology marketing agency, to execute a major website messaging and redesign project.
Since its launch in 1999, ShipServ TradeNet has become the world’s most widely used maritime e-Commerce trading platform. Today a community of over 20,000 users are on track to conduct $1bn in trade per annum, buying and selling ship supplies and parts in more than 90 countries.
The company has seen phenomonal growth in its business over the last 2 years and is rapidly ramping up its added value services for both buyers and suppliers. Most notable amongst these is ShipServ Pages, an online sourcing tool that allows purchasing professionals access to a global directory of over 8,000 maritime suppliers covering 2,000 ports and 1,400 brands.
This recent growth has created the need for ShipServ to enhance its online presence, with Phase 1 being a redesign of shipserv.com. Velocity was chosen as the preferred partner after a comprehensive agency review process.
“Velocity showed straight away that they grasp what we do and understand the challenges and opportunities we face,” said John Watton, VP Marketing, ShipServ, “Their creative approach is refreshing and their strength in digital engagement and web strategy is impressive.”
“ShipServ is hotter than a hot thing in a hot competition,” said Stan Woods, Velocity MD, “We’re thrilled to have been chosen and are already getting stuck in with a new approach to the website.”
About ShipServ
ShipServ is the leading maritime e-marketplace, helping buyers and sellers to easily find each other, connect cost effectively and trade efficiently. Today 100 buying organisations, 3,000 vessels and 6,000 suppliers are on track to conduct $1bn in trade per annum and rely on ShipServ to transform the way they do business. For more information visit www.shipserv.com.
About Velocity
Velocity is the consulting-led B2B marketing agency for the Interweb era, specialising in technology. Projects range from strategic consulting to marketing acceleration programs to digital engagement campaigns that include through-the-line content, creative, websites, search engine optimisation, pay-per-click advertising and web analytics. Clients include BT, Gartner, Clearswift, Portrait Software, Asset House and ip.access.
The Couch Potato is Dead
January 18th, 2008 <...by Roger WarnerAssetHouse web site goes live with Velocity, the B2B technology marketing agency
‘Digital Proposition Management for on-demand entertainment services’ can sound awfully… abstract (if you’re not an IPTV company).
So Velocity, the B2B marketing agency for technology firms, looked for something with a bit more impact for the home page of the new AssetHouse website.
The approach: ‘zooming out’ to put the company’s solutions in the context of the new entertainment consumer (by no means a couch potato).
The B2B marketing site presents a range of dynamic content including a new AssetHouse blog, latest news and a growing library of white papers relating to the on-demand world.
“The site was built using a variety of open source tools that are perfect for content-rich web builds that require a good level of outbound engagement with the rest of the web,” said Roger Warner, Velocity Client Services Director (and web-head), “What we’ve delivered is a super-easy system for the client to update with new pages, blog posts and content, and a platform that’ll help them ramp up quickly with new digital engagement programs in the future.”
“This is an exceptionally important period for AssetHouse. The IPTV market is booming and we’re looking to boost our profile and help widen our footprint in the worldwide market,” said Jonathan Callcut, CEO at AssetHouse. “What Velocity has brought us is speed and direction. We have a very definite window of opportunity and these guys are managing our entire marketing drive. The web is only the tip of the iceberg… there’s lots to follow so watch this space.”
Kudos to Jonathan for trying something different in a market full of ‘me too’ techno-speak.
About Velocity
Velocity is a consulting-led B2B technology marketing agency based in London
About AssetHouse - Digital Proposition Management Software for On-Demand IPTV Services
AssetHouse specialises in Digital Proposition Management for on-demand entertainment providers. The company was founded in 2000 and is based in Guildford, UK.
Birth of a B2B Technology Marketing Agency
December 8th, 2007 <...by Roger WarnerVelocity brings B2B into “the Interweb era”
Velocity, the London-based technology marketing consultancy, has reinvented itself as “the B2B technology marketing agency for the Interweb era”.
The company announced its new offices, new website, new Client Services Director and new digital marketing practice in one fell swoop today.
The new agency grows out of a successful consultancy specialising in technology marketing, with clients including BT Global Services, Gartner, Portrait Software, Clearswift and a range of early stage technology companies.
“We’re still consulting-led,” says Stan Woods, Velocity Marketing Director, “But we’ve really invested in the digital side of the business - where B2B marketers are lagging behind their consumer colleagues.”
The new agency offers three main services:
Strategic Consulting - engagements focused on positioning, messaging, branding and core stories.
Marketing Acceleration Programs - integrated online and offline campaigns around goals such as thought leadership, lead generation and selling to existing customers.
Digital Engagement - a digital marketing practice that brings together search marketing, email campaigns, online PR, blogging, social media, affiliate programs, web analytics and video screencasting.
“We’re stealing the digital pages form the consumer marketing playbook,” says Roger Warner, Velocity’s new Client Services Director, “But we’re re-engineering tactics to make them more relevant and effective in a B2B context.”
Warner, formerly of IBM and Airbus Industries, joined Velocity in September from open source content management player, Squiz, where he gained deep digital marketing experience.
“It’s an exciting time for us,” said Warner, “We feel we’ve hit a sweet spot in B2B marketing and have a powerful combination of strengths to bring to market.”
The agency recently published a new white paper called The Holy Trinity of Tech Marketing: three questions that earn the right to sell available to download from their website.
It also publishes a new blog on B2B and technology marketing, available at http://www.velocitypartners.co.uk/our-blog/
For more information:
Website: http://www.velocitypartners.co.uk
Blog: http://www.velocitypartners.co.uk/our-blog/
White Papers: http://www.velocitypartners.co.uk/papers/
Roger Warner joins Velocity
November 16th, 2007 <...by Doug KesslerA breath of fresh air and a whack on the side of the head… (in a good way).
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A Busy Month: helping the world get smarter
October 29th, 2007 <...by Doug KesslerDoing technology marketing for a wide range of interesting clients means you never know what’s around the corner.
We couldn’t have predicted it but Velocity came out of October having…
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RSS feedsAre you a spammer? I’m sure you’re not. But I’ll cheerfully wager that some of you have, at one point, been confused for one.
According to the BBC, undercover US researchers, or white hat spammers, have finally unearthed the secret economics of a 21st century boogie man: the junk mailer.
Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…
Velocity, the B2B technology marketing agency, has welcomed ardent Dundee United and Vancouver Canucks fan Neil Stoneman as senior account director…
Vents, vibes & voodoo
sign up now ...Doug Kessler
Roger Warner
Stan Woods
