Why the content marketing deluge will force all B2B marketers to raise their game and build a great content brand.
Featured Blog Post
Only 1 post at a time should be assigned to this category
John Watton of Expedia Affiliate Network shares how new marketing technology helps to level the playing field between big companies and their smaller competitors, in this latest B2B Masters video.
John Watton of Expedia Affiliate Network and Velocity MD Stan Woods discuss the changing nature of the relationship between B2B sales and B2B marketing teams.
Cloud, consumerization and startups are the push, but who’s pulling? An examination of a new and growing market. And a thrilling tour into the future of the enterprise software biz.
We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping businesses harness the power of social media. Our job was to find the considerable pockets of expertise within Salesforce (the place is crawling with very, very [...]
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for everything we do. But content marketing is different. The best content marketing tends to be narrowly targeted, focusing on a very specific audience. That’s how we maximise relevance, earn downloads and reward engagement. [...]
Project Open Kimono is over. It’s been fun, but has it led us to marketing heaven or straight to hell? Get the final judgement in our definitive wrap up post.
This is typical: you put a lot of effort into a chunky piece of marketing content — then retire it, move on and start working on the next piece. When you do that, you’re leaving a lot of content value behind and wasting a real opportunity to get more goodies for just a little more [...]
Our recent micro-survey generated some disturbing data: B2B marketers are wimps. Not a pretty result but maybe it’s time to face up to it…
We’ve just completed a big project for Calnetix, a company that turn waste heat from industrial processes into energy. It’s green, clean, and it saves money. What’s not to like? Watch the Prezi to find out what we did.
Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies, products or services. People don’t buy WHAT you do they buy WHY you do it.
B2B marketing job openings London: we’re Velocity and we’re hiring. But we’re not just hiring anyone. We’re hiring geniuses with souls, manners and senses of humour. If you like marketing and business and technology and creativity, we think this is the single best place in the world to spend a career.
My oh my have we been having fun over here recently! Long-term Velocity client and all-round legend John Watton from ShipServ asked us to produce a video to promote Pages, the maritime ‘Find Engine’.
In B2B as in life, there’s a whole genre of pains-in-the-arse that nobody ever talks about: things that are really annoying but not quite annoying enough to actually force you to do anything about. This class of arse-pain needs a name. I hereby suggest ‘Plaque’.
The buying process is long and complex in B2B tech markets. Here are 5 mistakes to avoid when planning and executing your B2B sales.
Is it just me or is typical B2B marketing utterly joyless? Why is that? Why do people who are passionate about carp fishing and bicycling and the Beatles become robots when they sit down to tell the world about the thing they do for a living — the thing they spend a THIRD OF THEIR [...]
Just came across an excellent post by Matt West of Connected Marketer called A Glimpse Inside the Mind of the New B2B Buyer. It’s based on a study done together with DemandGen Report into the new buying influences in B2B.
We’re always a bit sceptical about the jargon du jour. But one buzzword keeps cropping up and we think there might be a reason: Tacit Knowledge.
So Gesu was wondering aloud the other day whether negative or positive headlines are more effective. By negative and positive we mean, respectively, the ones that say things like: ‘Ten things you’re doing wrong in your life’ or ‘How to be even more lovely than you are already’. They both boil down to the same thing: fear.
We’ve been working with a great company called SmallWorlders. They produce smart, sociable intranets for marketing types. Their Sandbox™ platform, hosted model and marketing-savvy service teams combine to deliver the best marketing intranets on the planet. When we started working with them they knew who they were and what they did but only a select [...]
Woke up in a haze on a strange sofa in an unknown flat. Looked down: dinner jacket. Weird purple stain on shirt. Ah
It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for B2B marketers like you. Come and get it!