An interview with John Watton, Expedia Affiliate Network
John is that rare B2B beast: a confident, ambitious innovator. In previous incarnations, he was Salesforce’s first customer in Europe and Marketo’s first European customer, too.
Now he looks after marketing for Expedia Affiliate Network, the private-label hotel booking business that’s growing at a terrific rate.
In this interview, the first of our B2B Masters series, Stan cracks open the vault of B2B experience and expertise that is John Watton. It’s a fun, fast, bright session packed with insights.
Make a cup of tea and settle in…
