We were Marketo fans since John Watton, their first European customer, turned us on to them. So, when Marketo asked us to help them with some of their content marketing efforts, we were already up to speed on marketing automation, lead nurturing and revenue performance management.
They didn’t need us to teach them about thought leadership or content marketing – they’re great at it. What we did bring to the table is a fresh perspective on the topics they know so well – and a bit of attitude and energy to help their work stand out. A few examples:
We designed some of their well-regarded Definitive Guides, including this one:
And this one:
We also wrote and produced this viral video, “Houston, We Have An Opportunity”:
To help point marketers to some of the great content buried in Marketo’s content library, we created a Victorian founder, Dr. Gustav Marketo, and his Cabinet of Curiously Mechanical Marketing Machines:
Watch this space.
There are some great things in the works…