Velocity Partners » Stuart Rothwell

Get the B2B Marketing Manifesto

Stuart Rothwell — Thu, 30 Sep 2010 10:13:08 +0000

Click below to download The New B2B Marketing Manifesto.

The Holy Trinity of Technology Marketing

Technology marketing is actually quite simple: you need to be able to answer three questions quickly, clearly and compellingly. This eBook tells you what the three questions are and why it’s so important to have good answers to them.
Get it here.

The B2B Content Marketing Workbook

Content Marketing is without doubt the most powerful weapon in the B2B marketing arsenal. This, our most popular eBook, helps you get it right, including:
• What Content Marketing and Thought Leadership really mean
• Why you need to get good at them (and fast)
• Why you’re perfectly placed to do it well
Get it here.

And if you’re all eBooked out and just want to get stuck in to some outrageously effective marketing, we’re always here for you. Get in touch.

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Stuart Rothwell — Fri, 29 May 2009 15:03:02 +0000

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The changing look of listing / portfolio sites

Stuart Rothwell — Wed, 27 May 2009 15:27:36 +0000

Websites that present a portfolio or list of creative work are always a design challenge. They have to be easy to navigate, and present visual ideas without overwhelming the viewer. Here’s a peek at how they’re evolving:

In 2004, Daniel Eatock (top notch designer) and Jeffrey Vaska (top notch programmer) developed Indexhibit, originally conceived as a presentation device. Seeing the potential of the simple left navigation, right side content format, Indexhibit was developed into the eatock.com website.

The guys then released the code free to anyone who wanted to use and adapt it.

At the last count around 1000 sites have taken up Indexhibit, not only designers or arty farty types, but bloggers, journalists, engineers, expo’s, festivals, doctors – all kinds of sites. Shows how a simple solution and equally simple code can spread.

Recently we’ve seen several different approaches to free website portfolio code becoming really popular (to be honest – used mainly by a swathe of designer / blogger types). One of the more interesting is Indexr.

Indexr retains the simple and easily adaptable setup of Indexhibit (both originally intended as listing sites), but this minimalism makes the sites highly visual.

Another is a template for WordPress (the open source content management system we use for this site) called Grid-A-Licious. Developed by Superb, Grid-A-Licious has gone beyond its blog site roots and has started to be used by designers and architects as portfolio sites. Grid-A-Licious offers just the right balance between image and copy.

So far Indexr and Grid-A-Licious are not as prevalent as Indexhibit, but I expect a flurry of sites based on them to start sprouting up, and many moving over from Indexhibit. At Velocity, we’re playing with different ways of showing our work and hope to have a portfolio page up soon. If you know of any good ones, let us know.

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Viagra spam gets creative

Stuart Rothwell — Wed, 27 May 2009 15:12:08 +0000

I received this excellent spam the other day:

Penis enlargement spam with a twist – it made me double-take and earned a giggle.
Just a little creativity gets you noticed.

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Velocity Partners » Stuart Rothwell

Get the B2B Marketing Manifesto

Click below to download The New B2B Marketing Manifesto.

You might like one of our other eBooks:

The Holy Trinity of Technology Marketing

The B2B Content Marketing Workbook

The changing look of listing / portfolio sites

Viagra spam gets creative