Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts.
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts.
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called ‘lethal generosity’, a key principle of social media marketing.
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there’s been a dramatic shift from megaphone marketing to listening and engaging in conversations. There’s need for a new type of marketing professional called a content strategist. Do you agree?