Talking to B2B Marketing Masters: John Watton
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
Velocity Profiles
Stan Woods | Managing Director
Ex Ministry of Defense. Grew Brodeur into the UK’s biggest technology-focused public relations and communications company (with clients including IBM, Philips, Compaq and Cable & Wireless) before selling to Omnicom. Started Velocity with Doug Kessler in 2001.
Stan's latest posts
Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).
Velocity in panel on lead nurturing on BrightTALK
Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.
Rationality or emotion: which is the engine of B2B marketing?
Most people believe that B2B marketing is all about making rational arguments that lead ineluctably to a sale, compared to the much more emotional appeal required by companies selling cornflakes, running shoes or sugar water. Should B2B marketers eschew the emotional appeal to their prospects?
Visit Stan at
Things Stan likes
- PostSecret
- The O’Reilly Blog
- British Cycling
- eMusic
- The Royal Academy
- Lake Louise in Canada
I love skiing almost anywhere with my two daughters, but particularly here
Stan's videos
Stan's photos
Stan's books
Stan's slideshare
Velocityontwitterforb2b 090309091543 Phpapp02
Marketingwithvelocity 090327085237 Phpapp02
Best and Worst Of The Mobile Web
Stan's Twitter
- We're getting close to the end of our chat with #b2bmaster @jwatton. Any questions from our twitter followers?
- "I'm not a big fan of klout. It tells you what to talk about in order to gain influence. I think that's backwards." - @jwatton #b2bmasters
- "the role of senior marketer has changed. You should understand the tools, along with the strategy." - @jwatton #b2bmasters
- "The world is full of B2B data sheets and brochures. You need to inject some humanity in your content. an emotional connection." - @jwatton
- "#Marketing #automation's really a revelation in terms of the power a marketer gets for a price any company can afford." - @jwatton
- "Things like #marketing #automation have been a godsend to marketers, increasing their influence." - @jwatton #b2bmasters
- Tips for new marketers: "understand the needs and desires of your B2B salespeople, as they're 9 of 10 of your new business." - @jwatton
- "There's a wave of new talent that's digitally native. They're totally comfortable with digital tools." - @jwatton
- "5-6 years ago, live marketing, breakfasts, trade shows and such were probably all overdone. It was the answer to everything." - @jwatton
- "Before we could manage comms. Word of mouth wasn't scalable. That's all changed." - @jwatton #b2bmasters