The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one
Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next…
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Symptoms of B2B selling sickness
Trust between Sales and Marketing is at an all time low – and sellers are taking marketing into their own hands. Here’s how to get the relationship back…
Why teamwork solves the B2B SEO malaise
What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.
Performance Branding: why strategy and data must work together to drive pipeline
With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central…
The universal digital marketing audit
Digital marketing is changing. To keep up, you need to audit what you’re already doing and use the findings to build your strategy for moving forward.
Stop the relay race: the evolution of B2B marketing and why yours isn’t working
In technology, modern customer buying outstrips vendor selling. Explore the evolution of B2B marketing – from a relay race to a rowing team – & find out…
19 verbs that help to build your new marketing team
All about the shape and tasks of the modern B2B marketing team and the 19 verbs that tell you what you need to do.
13. 02. 2013
The emergence of marketing operations: let’s aim for yin & yang not a dialogue of the deaf.
B2B marketing works best when there’s an alliance between marketing artists and scientists
19. 01. 2013
Starting with an earthquake and building to a climax
Sam Goldwyn, legendary Hollywood film producer (famous for malapropisms, paradoxes and errors of speech) once said: “We want a story that starts out with…
07. 02. 2012
Talking to B2B Marketing Masters: John Watton
Stan Woods talks to John Watton about B2B marketing and anything else he can think of. Come see on Thursday 2 February.
27. 01. 2012
Witamy (und Willkommen, Bienvenida, Bienvenue, Welkom) to Martha Rzeppa
Martha Rzeppa joins Velocity (the Rz in Rzeppa is pronounced like the je in ‘je ne sais quoi’).
16. 01. 2012
Velocity in panel on lead nurturing on BrightTALK
Velocity is speaking on May 25 at a BrightTALK Lead Nurturing Seminar with other B2B marketing experts. Register for free.
19. 05. 2011
