Why clients hate marketing agency folk
I just stumbled over a piece from Canada’s Marketing Magazine called ” Here’s to 2010: Industry experts share predictions for the year ahead” and read this, among other forecasts.
Velocity Profiles
Stan Woods | Managing Director
Ex Ministry of Defense. Grew Brodeur into the UK’s biggest technology-focused public relations and communications company (with clients including IBM, Philips, Compaq and Cable & Wireless) before selling to Omnicom. Started Velocity with Doug Kessler in 2001.
Stan's Latest Posts
EPiServer uses market momentum to go public
We just learned that our client EPiserver is preparing to go public on the Stockholm Stock Exchange. The company offers the best Micorosft .Net CMS on the planet and has delivered some really impressive numbers over the last few years.
Lethal Generosity: a key principle of social media marketing?
According to the Harvard Business Review, 90% of tweets are generated by just 10% of Twitter users, reflecting the fact that these people are subject-matter experts, passionates, mavens, and thought leaders. B2B brands that can create places where this type of exchange can happen are engaging in something called ‘lethal generosity’, a key principle of social media marketing.
You can’t have a conversation when you use a megaphone
Most B2B marketing organisations are set up for interruption-based, broadcast style communications and this traditional approach to marketing consumes 80-90% of the budget. This is strange in a world where there’s been a dramatic shift from megaphone marketing to listening and engaging in conversations. There’s need for a new type of marketing professional called a content strategist. Do you agree?
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Things Stan Likes
- PostSecret
- The O’Reilly Blog
- British Cycling
- eMusic
- The Royal Academy
- Lake Louise in Canada
I love skiing almost anywhere with my two daughters, but particularly here
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Stan's Twitter
- 7 incredibly rare mistakes in social media marketing http://bit.ly/99Y7p9
- RT @B2Bbloggers: Content Mapping 101: Determining Questions for Buying Stages via @ConnectdMarkter http://ow.ly/1gpud #contentmarketing
- Good recommendations re web design http://bit.ly/bVZYa0
- Interesting post - 8 Common Mistakes in B2B Social Media Marketing. http://bit.ly/coCMvZ
- RT @TomPick The One Effective Use of Facebook for B2B Marketing http://ow.ly/1q0tNG
- How to enhance information absorption for your white paper? @ClickDocuments http://is.gd/abwjG
- B2B marketing is about injecting fun http://bit.ly/affrOl
- New B2B buying influences http://bit.ly/cUUpyg
- Marketo's new Definitive Guide on social media gets some Velocity http://bit.ly/bmHwVH
- RT @Jan_B: RT @briansolis Customers Ignite a New Era of CRM http://tinyurl.com/yaspwl8