B2B Marketing Masters: B2B social media for better or worse
Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B Marketing Masters video interview with John Watton.
Listen in to some surprising thoughts on services like Klout and LinkedIn, in this social media segment of the B2B Marketing Masters video interview with John Watton.
Golden B2B content marketing rule: Thou shalt not be dull as dishwater! In this humorous video segment, two B2B content marketing giants share what they think makes for great content.
John Watton of Expedia Affiliate Network shares how new marketing technology helps to level the playing field between big companies and their smaller competitors, in this latest B2B Masters video.
John Watton of Expedia Affiliate Network and Velocity MD Stan Woods discuss the changing nature of the relationship between B2B sales and B2B marketing teams.