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Roger Warner | Now with Content & Motion

Tech native. Has done serious time in marketing for IBM, Airbus and Squiz and agency-side work for firms like HP and Toshiba. Now principal of Content & Motion online PR shop (and close Velocity partner).

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Roger's Latest Posts

Velocity Xmas B2B Technology Marketing Newsletter: the Gift That Keeps on Giving

That’s right, deck the halls – it’s the giving time of year. In our bumper edition Xmas B2B marketing newsletter, you’ll find: groovy new white papers, audacious new blog posts, and exciting news about new staff, clients and much, much more. Go grab it NOW!

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December 10th, 2008 | No Comments »

Velocity December Newsletter: Tech-speak, feature-talk or benefit babble?

We see this one all the time. A tech company that’s great at describing its technology but not so great at making the story compelling to prospects. Or a company that waves a big, bold benefit flag – that nobody…

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December 8th, 2008 | 2 Comments »

Good Reasons to do Social Networking in a B2B Environment

How can Social Networking work in a B2B environment? Well, you can start thinking about creating more ‘social’ content as PR tools that can be used by people for facilitating dialogue, spreading your messages and enabling you to manage relationships in new ways.

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October 8th, 2008 | 6 Comments »

B2B Web Marketing Tools Around Town

Being a nice chap, I thought I’d share a few of our secret web marketing tools with you. These are the apps and widgets that we use day in, day out to help our clients do wonderful things in SEO, PPC, and web content marketing in general….

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September 24th, 2008 | 1 Comment »

Roger's Latest Paper

Riding the Hype Cycle

Gartner’s Hype Cycle maps a curve that describes the way new technologies become adopted by the marketplace over time. Here’s how you should ride it to your advantage…

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July 10th, 2008 | 5 Comments »