Why KPIs underpin your B2B content marketing cycle?
To love your customers is to love your analytics. Find out why B2B content marketing campaigns need KPIs for measured success.
Velocity Profiles
Neil Stoneman | Account Director
Started at Brodeur, the UK’s top technology-focused public relations company. Neil did time in his own agency and then with BT Global Services, developing thought leadership content and campaigns around topics including risk resilience, innovation, sustainability and collaboration. Joined Velocity in October 2008.
Neil's Latest Posts
B2B marketing’s virtuous digital circle: Spin Cycle
At Velocity we believe in making our content work harder than we do. Find out how just a little bit of joined up thinking can make you the toast of your management team in just three months and still have spare time to enjoy the sunshine.
Notes from a General Election: the power of decisions
B2B marketers are always looking to influence decisions. But the recent General Election shows how every customer decision can change the dynamic of your relationship.
B2B Content Marketing: Mobilise Your Home Front
Anyone else hate time, resources and expertise? I know I do. Find out how you can stop B2B marketing’s ancestral enemies from wrecking your social media programmes now.
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Things Neil Likes
- The Dexter Hitlist
A hilarious way to scare the pants off your friends. Not for the faint hearted mind!