All posts by Martha Rzeppa

Der Kessler spricht – The Content Marketing Deluge

Written by Martha Rzeppa | Posted on Tuesday, February 12th, 2013 at 3:43 pm.

In preparation for our Content Strategy Hangout,we talk to Doug about the imminent content marketing deluge.

The B2B Marketing Fun Poll

Written by Martha Rzeppa | Posted on Thursday, January 17th, 2013 at 1:55 pm.

We’re convinced that – even for the driest of B2B markets – successful marketing is fun marketing.

Der Kessler spricht – Content Marketing Resolutions 2013

Written by Martha Rzeppa | Posted on Tuesday, January 8th, 2013 at 5:28 pm.

Doug ‘Der Kessler’ talks Content Marketing Resolutions 2013.

Velocity goes German: copy, but much more than paste.

Written by Martha Rzeppa | Posted on Friday, November 2nd, 2012 at 10:27 am.

We’ve officially launched a blog in German to share even more of our juicy Content Marketing stuff with the world.

Netsuite

Written by Martha Rzeppa | Posted on Wednesday, September 19th, 2012 at 2:22 pm.

To promote downloads of an eBook, we produced a short video inspired by the cards sequence in Love Actually.

Elektron Technology

Written by Martha Rzeppa | Posted on Thursday, June 14th, 2012 at 6:51 pm.

A new look, new positioning and new website for this leader in fast-moving engineered products.

B2B Content Marketing Strategy Checklist

Written by Martha Rzeppa | Posted on Thursday, June 14th, 2012 at 3:04 pm.

Great content marketing starts with a sharp content marketing strategy. This Checklist will help you sharpen yours.

Salesforce Social Success Dream Teams

Written by Martha Rzeppa | Posted on Wednesday, June 13th, 2012 at 10:14 pm.

These Dream Teams celebrate the best bloggers in social – and they celebrated us back! Fun project…

Basware hates paper

Written by Martha Rzeppa | Posted on Wednesday, June 13th, 2012 at 10:11 pm.

Paper invoices and manual processes cost a fortune. This infographic shows why they’re so bad and how to escape.

Magus: the tragicomedy of web quality

Written by Martha Rzeppa | Posted on Wednesday, June 13th, 2012 at 7:29 pm.

An infographic that tells a story of an out of control web estate. It just goes from bad to worse….

Basware tells a tale of two enterprises

Written by Martha Rzeppa | Posted on Wednesday, June 13th, 2012 at 7:19 pm.

A before & after infographic showing the power of the B2B Cloud (which beats chaos every time).

ShipServ

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 2:36 pm.

A stop-motion video that tells a story with Lego men and booze and fire.

B2B Masters: John Watton

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 2:23 pm.

An interview with John Watton of Expedia Affiliate Network, a true B2B marketing innovator.

Basware

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 2:17 pm.

Evangelising a revolution in B2B commerce without scaring the horses.

Hyperion collage video

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 2:12 pm.

Don’t just claim you’re different — demonstrate it with a video.

Expedia Affiliate Network

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 2:08 pm.

An energetic introduction to EAN and its five value drivers.

Camwood in action

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 2:03 pm.

Sell the problem, then sell the solution. It’s a classic structure because it works.

ShipServ

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 1:59 pm.

A video that uses the Kinetic Type technique to move the story along.

Marketo

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 1:53 pm.

Houston, we have an opportunity: lead nurturing explained in a metaphor.

Hyperion meets Python

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 1:44 pm.

A Pythonesque celebration of a rare animal: the long-term investor.

Kennet

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 12:50 pm.

Kennet is a different kind of investor – they deserved a different kind of website (with cool illustrations).

SmallWorlders

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 12:49 pm.

A website for marketers by marketers ought to have a little fun, don’t you think? This one’s full of personality.

Portrait

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 12:19 pm.

A strong, type-driven identity for Portrait Software was brightened up with a series of colourful balloon animals.

PressRun

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 12:17 pm.

PressRun makes it easy to turn print publications into tablet experiences. Hence the portrait/landscape P icon…

mobiThinking – dotMobi

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 11:55 am.

Velocity designed the logo and mobiThinking content site – then filled it with content.

Nativ

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 11:47 am.

A sexy re-design and website for this video logistics provider.

VirtualWorks

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 11:43 am.

A comprehensive visual identity program for this exciting vendor of enterprise indexing solutions

FODM

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 11:41 am.

This is Econsultancy’s most futuristic event so we developed their most futuristic identity.

Jump

Written by Martha Rzeppa | Posted on Thursday, June 7th, 2012 at 11:37 am.

An energetic cousin to the famous Econsultancy red dot. JUMP is the event for integrated marketing.

Econsultancy

Written by Martha Rzeppa | Posted on Wednesday, June 6th, 2012 at 5:20 pm.

Helping the world’s best digital marketing community to grow. We do lots of things for Econsultancy. Here’re a few.

Marketo

Written by Martha Rzeppa | Posted on Wednesday, June 6th, 2012 at 4:55 pm.

We didn’t teach Marketo about content marketing – they’re great at it. We wanted to help make their work stand out.

Basware

Written by Martha Rzeppa | Posted on Wednesday, June 6th, 2012 at 3:44 pm.

We helped transform Basware from a top ‘purchase-to-pay’ software vendor into a ‘B2B Cloud’ pioneer.

All posts by Martha Rzeppa

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