All posts by Martha Rzeppa


Time for heroes

Letting other people tell your story is actually quite a good idea. Here’s why.

The missing post-purchase funnel

We’re so crazy about nurturing our prospects through the funnel. But what happens to them once they bought from us?

The B2B Marketing Fun Poll

We’re convinced that – even for the driest of B2B markets – successful marketing is fun marketing.

Netsuite

To promote downloads of an eBook, we produced a short video inspired by the cards sequence in Love Actually.

Elektron Technology

A new look, new positioning and new website for this leader in fast-moving engineered products.

Basware hates paper

Paper invoices and manual processes cost a fortune. This infographic shows why they’re so bad and how to escape.

ShipServ

A stop-motion video that tells a story with Lego men and booze and fire.

B2B Masters: John Watton

An interview with John Watton of Expedia Affiliate Network, a true B2B marketing innovator.

Basware

Evangelising a revolution in B2B commerce without scaring the horses.

Camwood in action

Sell the problem, then sell the solution. It’s a classic structure because it works.

ShipServ

A video that uses the Kinetic Type technique to move the story along.

Marketo

Houston, we have an opportunity: lead nurturing explained in a metaphor.

Kennet

Kennet is a different kind of investor – they deserved a different kind of website (with cool illustrations).

SmallWorlders

A website for marketers by marketers ought to have a little fun, don’t you think? This one’s full of personality.

Portrait

A strong, type-driven identity for Portrait Software was brightened up with a series of colourful balloon animals.

PressRun

PressRun makes it easy to turn print publications into tablet experiences. Hence the portrait/landscape P icon…

mobiThinking – dotMobi

Velocity designed the logo and mobiThinking content site – then filled it with content.

Nativ

A sexy re-design and website for this video logistics provider.

VirtualWorks

A comprehensive visual identity program for this exciting vendor of enterprise indexing solutions

FODM

This is Econsultancy’s most futuristic event so we developed their most futuristic identity.

Jump

An energetic cousin to the famous Econsultancy red dot. JUMP is the event for integrated marketing.

Econsultancy

Helping the world’s best digital marketing community to grow. We do lots of things for Econsultancy. Here’re a few.

Marketo

We didn’t teach Marketo about content marketing – they’re great at it. We wanted to help make their work stand out.

Basware

We helped transform Basware from a top ‘purchase-to-pay’ software vendor into a ‘B2B Cloud’ pioneer.