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Neil Stoneman

Lucy Longhurst | Velocity team member

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Marketo’s new Definitive Guide gets some Velocity

We’ve been working with Marketo, the biggest cheese in B2B marketing automation, to design and sub-edit their new eBook ‘The Definitive Guide to B2B Social Media’. It’s the latest in the series of Definitive Guides (you can read the first one on Lead Nurturing here).

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March 8th, 2010 | 1 Comment »

The Cliché and The Copywriter

Trawling LinkedIn as is my wont, I came across this website which was thoughtfully shared with the world by Reuben Webb:

http://www.101cliches.com/view-the-101

Oh how I sniggered.

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February 26th, 2010 | No Comments »

Read this or the world will end

So Gesu was wondering aloud the other day whether negative or positive headlines are more effective. By negative and positive we mean, respectively, the ones that say things like: ‘Ten things you’re doing wrong in your life’ or ‘How to be even more lovely than you are already’. They both boil down to the same thing: fear.

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February 18th, 2010 | No Comments »

Never mind the Barack, it’s mobiThinking

Birth of a thought leadership website

dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and Internet players, including Microsoft and Google. Essentially, .mobi is the only domain name that tells users, ‘This site will work on your phone’.

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February 2nd, 2010 | No Comments »

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