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Doug Kessler | Creative Director

Started on Madison Avenue, at Ogilvy & Mather, New York. Quickly moved from Dove and American Express to meatier stuff like AT&T, LIFFE, Gartner and BT Global Services. Moved to London in 1990. Freelance copywriter for a few years, migrating upstream to marketing consulting. Started Velocity with Stan Woods in 2001.

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Doug's Latest Posts

Ten ways that B2B marketing copy goes wrong

Let’s face it, most B2B copywriting is not very good. There are many reasons, but here are our top ten. Is your latest B2B marketing copy guilty of any of them?

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August 16th, 2010 | 2 Comments »

Ten Tips for Cross-Promoting your Content, Part II

As B2B marketing content libraries start to grow, we all need to think about how we cross-promote our content to people who have already engaged with us.

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August 2nd, 2010 | No Comments »

How to structure a B2B argument

B2B marketing always comes down to building an argument; telling a story that leads to an inescapable conclusion: ‘You need to buy this, now.’ If your argument isn’t solid, the creativity of Björk and the budget of Nike will not move your business.

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July 16th, 2010 | No Comments »

The power of beliefs in B2B marketing

Check out this great TED Talk by Simon Sinek on the power of beliefs in marketing. Great leaders and great companies start with beliefs not facts, policies, products or services. People don’t buy WHAT you do they buy WHY you do it.

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July 2nd, 2010 | No Comments »

Doug's Latest Paper

The B2B Content Marketing Workbook

Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…

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June 9th, 2009 | 16 Comments »

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