There are literally thousands of blog posts, eBooks and articles called, “The 24 Most Common Mistakes in Social Media Marketing”. But no one ever covers the really rare mistakes in social media marketing — the ones almost nobody ever seems to make.
Is it just me or is typical B2B marketing utterly joyless? Why is that? Why do people who are passionate about carp fishing and bicycling and the Beatles become robots when they sit down to tell the world about the…
Just came across an excellent post by Matt West of Connected Marketer called A Glimpse Inside the Mind of the New B2B Buyer. It’s based on a study done together with DemandGen Report into the new buying influences in B2B.
The sales team owns the sales funnel.
But as a B2B marketer, you feed the top of their funnel.
So you own your company’s revenue pipe.
The success or failure of your company depends entirely on the quality and quantity…
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
