We’re inordinately proud to announce the launch of a new microsite by Salesforce UK that Velocity helped with. The site is called Social Success and it’s all about helping businesses harness the power of social media. Our job was…
To stay at the cutting edge of B2B content marketing you can’t just sit in your office. So Velocity decided to get out of London and discover how B2B content marketing works for B2B content marketing agencies over in Paris,…
Persuasion victim after viewing the cover of 'Influence'
I finally got around to reading, “Influence: The Psychology of Persuasion” by Robert Cialdini, Ph.D. It’s a summary of the secret techniques used by what he calls ‘exploiters of the weapons…
Marketers are instinctively inclusive. Our default is to set our crop-sprayer on the widest possible setting, covering the largest possible audience for everything we do.
But content marketing is different. The best content marketing tends to be narrowly targeted, focusing…
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
