It took us a while to come around to calling target audiences ‘buyer personas’ but we’ve grudgingly stepped on to the jargon train.
After all, a buyer persona is much more than a simple target audience description — done…
Prezi is the cloud-based presentation software that’s like Powerpoint on LSD. Its ‘zoomable user interface’ (ZUI?) with swoopy transitions and infinite drill-downs make it a sexy alternative to boring old slides. Here’s how and why you should put it in your B2B content marketing toolkit…
Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are the ten types you need on your team…
The Future of Digital Marketing event (FODM) is a highlight of the digital marketing calendar and one of Econsultancy’s longest-standing events.
So we were thrilled when Laura Wall asked us to do the main print promotional piece for the…
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
