Home > Articles by: Doug Kessler
Velocity Profiles
Mugshot

Doug Kessler | Creative Director

Started on Madison Avenue, at Ogilvy & Mather, New York. Quickly moved from Dove and American Express to meatier stuff like AT&T, LIFFE, Gartner and BT Global Services. Moved to London in 1990. Freelance copywriter for a few years, migrating upstream to marketing consulting. Started Velocity with Stan Woods in 2001.

Contact Doug »

Doug's latest posts

Buyer personas in B2B content marketing: a round-up of resources

It took us a while to come around to calling target audiences ‘buyer personas’ but we’ve grudgingly stepped on to the jargon train.

After all, a buyer persona is much more than a simple target audience description — done…

Read more…

May 15th, 2012 | 6 Comments »

How to use Prezi for B2B content marketing

Prezi is the cloud-based presentation software that’s like Powerpoint on LSD. Its ‘zoomable user interface’ (ZUI?) with swoopy transitions and infinite drill-downs make it a sexy alternative to boring old slides. Here’s how and why you should put it in your B2B content marketing toolkit…

Read more…

May 14th, 2012 | 2 Comments »

How to build a B2B content marketing team

Great B2B content marketing is teamwork. But it’s rare to have all the necessary talents in one person, so here are the ten types you need on your team…

Read more…

May 9th, 2012 | No Comments »

Sexy new FODM 2012 mailer. Oooh….

The Future of Digital Marketing event (FODM) is a highlight of the digital marketing calendar and one of Econsultancy’s longest-standing events.

So we were thrilled when Laura Wall asked us to do the main print promotional piece for the…

Read more…

April 30th, 2012 | No Comments »

Doug's latest paper

The B2B Content Marketing Tutorial

A roll-up-your-sleeves guide for marketers

If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.

But you need a bit of practical help on the process side of content…

Read more…

March 28th, 2011 | 14 Comments »

Visit Doug at

  • LinkedIn
  • Vimeo
  • Flickr
  • Shelfari
  • Twitter
  • Slideshare

Things Doug likes