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Comments
Paul McKeon November 3rd, 2011
Very practical and useful suggestions–particularly for content planning at this time of year.
Doug Kessler November 3rd, 2011
Thanks Paul — that was one of the motivations for the post: to get into people’s planning season.
Dianna Huff November 5th, 2011
Doug,
You have some great tips here. I especially like tips 3 and 4. Each piece of content does need its own timeline – and I would say (or maybe you did) – associated task list.
If you write a blog post, for example, a number of tasks are associated with it and each are important in various ways and all are interconnected.
I’m also happy to see that you’re promoting B2B blogs. I, too, now recommend a good blog as part of a well-developed content strategy.
Doug Kessler November 11th, 2011
Thanks Dianna.
We’re really seeing the blog as content marketing anchor these days.
And it’s the quickest content to produce!
Atul Dhakappa November 17th, 2011
just my 2 cents. Somewhere at stage 1 or 2, the company needs to invest time to make sure that the content plan is integrated with the overall messaging strategy. Typically I advocate a messaging workshop to arrive at the messaging levers (typically 3-5 major ones) which you will leverage through your entire content effort.
Doug Kessler November 17th, 2011
Excellent point, Atul.
We usually don’t start any content marketing until we’ve done some kind of positioning & messages work — I do think it’s essential.