We’re always surprised by how infrequently B2B marketers actually test their web pages, emails, banner ads and content offers.
That’s why A/B and Multivariate Testing is one of the Six Staples of B2B in our B2B Marketing Manifesto.
And that’s why we did this quick A/B and Multivariate Testing Resource Map for B2B marketers who don’t know where to start.
Go full screen, ignore the annoying arrow on the right, and use the links – there are lots of good resources packed into one page:
This Resource Map is the second of our content spin-offs from the B2B Marketing Manifesto. The first one is the B2B Content Marketing Tutorial — a Prezi on B2B content marketing processes (you really will have to view that one in Full Screen mode).
Comments
Thanks Doug
Nice little round-up of resources and a few good tips. I particularly recommend “Which Test Won” – a great site for hours of Digital Marketing fun – sometimes I even guess right.
Hi, Doug — great map of resources!
Would just like to humbly propose my company, ion interactive, as a vendor of an MVT and A/B Testing platform.
Best,
Scott
Thanks Scott. Sorry we missed ion interactive and thanks for letting us know.
You can add Reedge.com on next version
Hi, the RM you proposed is great! I have a question: What do you mean with :”Are you able to set up a controlled test?”.
Thanks,
Valentina
Hi Valentina.
That just means a test that has two cells: the test cell (with a variable changed) and the control cell (to test against).
Hope that helps.