Marketing is entering the post-digital era. It’s not that digital is going away, just that it’s being dissolved into everything we do. This means we can also stop the digital myopia and start thinking about ideas in the real world again (then spin them in digital directions).
A cool example from the consumer world:
The Coca-Cola Happiness Truck
Can Business-to-business do this kind of thing too?
I don’t see why not.
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
