A few people have asked us just what inspired the B2B Marketing Manifesto.
One of them, John Sweeney, of BizBuilders lead generation fame, wanted to know even more. He invited Doug for a one-to-one interview that’s just been shared with the rest of the troops at his Marketing Automation LinkedIn Group.
You can catch the interview here.
Photo credit: Antonis Papantoniou
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
