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Tuesday, September 21st, 2010Click below to download The New B2B Marketing Manifesto.
You might like one or two of our other eBooks:
The Holy Trinity of Technology Marketing
Technology marketing is actually quite simple: you need to be able to answer three questions quickly, clearly and compellingly. This eBook tells you what the three questions are and why it’s so important to have good answers to them.
Get it here.
The B2B Content Marketing Workbook
Content Marketing is without doubt the most powerful weapon in the B2B marketing arsenal. This, our most popular eBook, helps you get it right, including:
• What Content Marketing and Thought Leadership really mean
• Why you need to get good at them (and fast)
• Why you’re perfectly placed to do it well
Get it here.
And if you’re all eBooked out and just want to get stuck in to some outrageously effective marketing, we’re always here for you. Get in touch.
Comments
Not sure if the media is the message any more, but the content sure is the catalyst from Kansas to Kennington…
Couldn’t have communicated it more clearly and concisely…
Doug, thanks for sharing this with me. I have not read something this “spot on” and succinct in a long time – if ever. I would love to help you get the word out and would welcome a guest blog post or summary on my site! Great work.
Nice piece; it’s been a long time since I read anything covert o cover from a marketing services firm…
I feel like I’m back at school, so much to learn! It’s given me lots to think about and already some ideas to action. You guys rock.
One word: bravo!OK,two more words: thank you.
With your manifesto I can prove that Marketing is the philosophy.You deserve attetntion! I believe you guys! you expose your beliefs on me and this is a true pleasure. Would be nice to cooperate with velocitypartners on CIS markets. BR Yuriy Bogun CEO and founder of Agency of Industrial Marketing
A really nicely designed and brilliantly written piece of communication.
A real inspiration. Thank you.
Short, succint and free of jargon. The Manifesto articulates the issues and the opportunities that we have been discussing internally. It’s logical and I wonder why so many Marketing Exec’s struggle (me included) to get their Board to understand that the market has changed.
A great piece of work, nicely delivered. A good wake up call for the “marcomms” junkies.
Very interesting read and very much needed in the B2B industry. Great effort.
After 18 months, only a dozen comments? That’s appalling, but take heart: it reflects upon marketers, not upon your work. What did I think? It could be improved here and there, but my changes would be largely cosmetic and I’d still clear my desk and rush to your door, if it weren’t for marketing’s sacred “Nobody over 40 gets an interview” tradition. Please, keep doing your thing – some of us may be frustrated at not being allowed to join in, but do still enjoy a wistful read.
Hi Colin — Thanks!
Much appreciated.
Actually there are only 12 comments on this page but there are 106 of them are on the download page (this is the Thanks page):
http://www.velocitypartners.co.uk/2010/09/20/b2b-marketing-manifesto-ebook/
Thanks again.
(No bars to over 40s here BTW!)