Gesu Baroova, Velocity account manager, has had a pretty good weekend. Got her MBA from Cranfield and bought a bright red Mini Cooper to go with it. Her colleagues watched the ceremony by webcam (until the fourth reference to ‘The Best/Worst of Times ‘at which point we buggered of to the Red Cow) (Don’t tell Gesu).
Anyway, Bravo!
Gesu's Wheels
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
A roll-up-your-sleeves guide for marketers
If you’ve read the B2B Marketing Manifesto or the Content Marketing Workbook, you’re already hip to the power of B2B content marketing.
But you need a bit of practical help on the process side of content…
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
