Comments on: The value of story? About 2,776% http://www.velocitypartners.co.uk/2010/05/28/the-value-of-story-about-2776/?utm_source=rss&utm_medium=rss&utm_campaign=the-value-of-story-about-2776 B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Doug Kessler http://www.velocitypartners.co.uk/2010/05/28/the-value-of-story-about-2776/comment-page-1/#comment-1232 Doug Kessler Wed, 30 Jun 2010 10:43:17 +0000 http://www.velocitypartners.co.uk/?p=1654#comment-1232 All good points Andrew. You can access the data on the Significant Objects site. I don't think they factored in story-creation costs. I'd love to see the equivalent experiment but instead of adding a story related to the object, just add a really compelling description of the object. Then we'd see the value of words, removing the celebrity writer and novelty factors. All good points Andrew.
You can access the data on the Significant Objects site.
I don’t think they factored in story-creation costs.

I’d love to see the equivalent experiment but instead of adding a story related to the object, just add a really compelling description of the object. Then we’d see the value of words, removing the celebrity writer and novelty factors.

]]> By: Andrew Bruce Smith http://www.velocitypartners.co.uk/2010/05/28/the-value-of-story-about-2776/comment-page-1/#comment-1231 Andrew Bruce Smith Wed, 30 Jun 2010 10:05:14 +0000 http://www.velocitypartners.co.uk/?p=1654#comment-1231 Great experiment - of course, I presume his friends and writers, etc produced their stories for free as part of the experiment. Would be interesting to know which stories resulted in the highest sale price increase - and how much the writer would have charged for their work if it had to be paid for. You'd then get a measure of true impact on net profit. Still, would be great it you could charge for content/story creation based upon a track record of proven impact on net income ;-) Great experiment – of course, I presume his friends and writers, etc produced their stories for free as part of the experiment.
Would be interesting to know which stories resulted in the highest sale price increase – and how much the writer would have charged for their work if it had to be paid for. You’d then get a measure of true impact on net profit. Still, would be great it you could charge for content/story creation based upon a track record of proven impact on net income ;-)

]]> By: Doug Kessler http://www.velocitypartners.co.uk/2010/05/28/the-value-of-story-about-2776/comment-page-1/#comment-1198 Doug Kessler Tue, 01 Jun 2010 15:49:40 +0000 http://www.velocitypartners.co.uk/?p=1654#comment-1198 Me too. So 'Delta Force Kill VI' isn't a Steven Segal vehicle. Steven Segal is a 'Delta Force Kill VI' vehicle. Me too. So ‘Delta Force Kill VI’ isn’t a Steven Segal vehicle. Steven Segal is a ‘Delta Force Kill VI’ vehicle.

]]> By: Robert Levers http://www.velocitypartners.co.uk/2010/05/28/the-value-of-story-about-2776/comment-page-1/#comment-1197 Robert Levers Tue, 01 Jun 2010 14:18:42 +0000 http://www.velocitypartners.co.uk/?p=1654#comment-1197 Loved the conclusion reached, noted on the DoubleThink site you linked to: "the object was merely the vehicle for the story." Isn't that what branding has always been about? Loved the conclusion reached, noted on the DoubleThink site you linked to: “the object was merely the vehicle for the story.” Isn’t that what branding has always been about?

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