Comments on: The power of B2B Lead Nurturing http://www.velocitypartners.co.uk/2010/02/17/the-power-of-b2b-lead-nurturing/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-b2b-lead-nurturing B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: MarkSpizer http://www.velocitypartners.co.uk/2010/02/17/the-power-of-b2b-lead-nurturing/comment-page-1/#comment-1163 MarkSpizer Mon, 03 May 2010 13:25:40 +0000 http://www.velocitypartners.co.uk/?p=1362#comment-1163 great post as usual! great post as usual!

]]> By: Doug Kessler http://www.velocitypartners.co.uk/2010/02/17/the-power-of-b2b-lead-nurturing/comment-page-1/#comment-1106 Doug Kessler Mon, 01 Mar 2010 11:38:14 +0000 http://www.velocitypartners.co.uk/?p=1362#comment-1106 Thanks Lloyd and Matt. We're seeing lead nurturing rising up the agenda everywhere. Sounds like you are too. Thanks Lloyd and Matt. We’re seeing lead nurturing rising up the agenda everywhere. Sounds like you are too.

]]> By: Matt Gethins http://www.velocitypartners.co.uk/2010/02/17/the-power-of-b2b-lead-nurturing/comment-page-1/#comment-1104 Matt Gethins Sun, 28 Feb 2010 14:42:10 +0000 http://www.velocitypartners.co.uk/?p=1362#comment-1104 Doug, Very good article on Lead Nurturing. I especially liked this insight:: "Closes the gap between marketing and sales – connecting us directly to revenue" We began implementing Lead Nurturing via automated email systems about 9 months ago. The data is now very clear, Lead Nurturing excelerates sales engagement. Our company is most often hired to help sales organization get more scheduled appointments and sales calls and what we have seen is this: -For really difficult missions like scheduling calls with C-level, Lead Nurturing makes it possible to predictably succeed. -For less difficult assignments, Lead Nurturing can provide a huge increases in the number sales calls and appointments. So to us, it is very clear that Lead Nurturing does, as you say: "Close the gap between marketing and sales – connecting us directly to revenue" It doesn't take a sales and marketing genius to figure out that if the sales organization gets an extra 30 or 40 sales calls done each month that pretty revenue is going to improve. This is the kind of impact that Lead Nurturing can make. Doug,

Very good article on Lead Nurturing. I especially liked this insight::
“Closes the gap between marketing and sales – connecting us directly to revenue”

We began implementing Lead Nurturing via automated email systems about 9 months ago. The data is now very clear, Lead Nurturing excelerates sales engagement. Our company is most often hired to help sales organization get more scheduled appointments and sales calls and what we have seen is this:
-For really difficult missions like scheduling calls with C-level, Lead Nurturing makes it possible to predictably succeed.
-For less difficult assignments, Lead Nurturing can provide a huge increases in the number sales calls and appointments.

So to us, it is very clear that Lead Nurturing does, as you say:
“Close the gap between marketing and sales – connecting us directly to revenue”

It doesn’t take a sales and marketing genius to figure out that if the sales organization gets an extra 30 or 40 sales calls done each month that pretty revenue is going to improve. This is the kind of impact that Lead Nurturing can make.

]]> By: Lloyd http://www.velocitypartners.co.uk/2010/02/17/the-power-of-b2b-lead-nurturing/comment-page-1/#comment-1102 Lloyd Wed, 24 Feb 2010 17:09:04 +0000 http://www.velocitypartners.co.uk/?p=1362#comment-1102 As a news distribution service that's measured by RoI, we love these initiatives - anything like Marketo or Prospectvision that can help turn web traffic into quality leads is fantastic. I always find the gap between lead generation and sales stunning. In one of my previous companies we had an initiative called "lead to collect" - aimed at closing and streamlining this gap. An initiative driven by corporate marketing and ignored by sales - I always wondered why! As a news distribution service that’s measured by RoI, we love these initiatives – anything like Marketo or Prospectvision that can help turn web traffic into quality leads is fantastic.

I always find the gap between lead generation and sales stunning. In one of my previous companies we had an initiative called “lead to collect” – aimed at closing and streamlining this gap. An initiative driven by corporate marketing and ignored by sales – I always wondered why!

]]> By: Andy Krafft http://www.velocitypartners.co.uk/2010/02/17/the-power-of-b2b-lead-nurturing/comment-page-1/#comment-1101 Andy Krafft Wed, 24 Feb 2010 16:38:47 +0000 http://www.velocitypartners.co.uk/?p=1362#comment-1101 Great piece and nice to see a UK company pushing lead nurturing. We love lead scoring as well and think that this is a big step forward in reducing the "leaky funnel" -- all those thousands that visit your website but very few of who actually follow a call to action. Coping with these sorts of volumes is expensive unless you automate it and of course your website is ideal for this. Great piece and nice to see a UK company pushing lead nurturing. We love lead scoring as well and think that this is a big step forward in reducing the “leaky funnel” — all those thousands that visit your website but very few of who actually follow a call to action. Coping with these sorts of volumes is expensive unless you automate it and of course your website is ideal for this.

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