Comments on: Lethal Generosity: a key principle of social media marketing? http://www.velocitypartners.co.uk/2009/11/05/lethal-generosity-a-key-principle-of-social-media-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=lethal-generosity-a-key-principle-of-social-media-marketing B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ananya http://www.velocitypartners.co.uk/2009/11/05/lethal-generosity-a-key-principle-of-social-media-marketing/comment-page-1/#comment-987 Ananya Tue, 17 Nov 2009 04:54:27 +0000 http://www.velocitypartners.co.uk/?p=971#comment-987 john, like face book you may also prefer stumble upon where you may get conectyed with the people whom you know as well as may interact with the person whome you like. john, like face book you may also prefer stumble upon where you may get conectyed with the people whom you know as well as may interact with the person whome you like.

]]> By: Stan Woods http://www.velocitypartners.co.uk/2009/11/05/lethal-generosity-a-key-principle-of-social-media-marketing/comment-page-1/#comment-977 Stan Woods Fri, 06 Nov 2009 10:22:48 +0000 http://www.velocitypartners.co.uk/?p=971#comment-977 John Agree that too many people use Twitter for broadcasting bollocks, but feels as if the kind of fluid, interactive, discovery-based networks that you get on Twitter are really helpful to test the temperature of a market. Also agree that it can be a bit like football phone ins, where people who never went to the match feel empowered to criticise the referee for being a 'complete disgrace'. Learning quickly to identify the un-informed feels important. John

Agree that too many people use Twitter for broadcasting bollocks, but feels as if the kind of fluid, interactive, discovery-based networks that you get on Twitter are really helpful to test the temperature of a market. Also agree that it can be a bit like football phone ins, where people who never went to the match feel empowered to criticise the referee for being a ‘complete disgrace’. Learning quickly to identify the un-informed feels important.

]]> By: John http://www.velocitypartners.co.uk/2009/11/05/lethal-generosity-a-key-principle-of-social-media-marketing/comment-page-1/#comment-974 John Thu, 05 Nov 2009 10:49:00 +0000 http://www.velocitypartners.co.uk/?p=971#comment-974 I think the value of Twitter is in its real time nature, not its ability to build communities. Twitter is turning out like most social experiments - demonstrating the worst in humanity. Its "dominated" by celebrity names where its not what you say, but who you are that attracts followers. These "big hitters" have hundreds of thousands of followers, but only follow a handful. If usage defines a product, then its a broadcast medium with very little conversation going on. And human nature means we prefer to talk than listen. So not sure about lethal generosity, but there's certainly a lot of lethal egos out there. Then again, its early days. Maybe the idea of asynchronous connections is fundamentally flawed. Maybe Facebook is the better model - you co-opt-in to connect to a person or group of people you know or know of? After all who can truly have a conversation with 100,000 people? I'm sure social media will morph into specialist networks communicating realtime - more like the HDS wiki than Twitter. And definitely, for B2B companies the culture shift is going to be part of the debate, not be the broadcast generator. Maybe now's the time for Communications Managers to re-brand themselves as Conversation Contributors? John http://www.shipserv.com I think the value of Twitter is in its real time nature, not its ability to build communities. Twitter is turning out like most social experiments – demonstrating the worst in humanity. Its “dominated” by celebrity names where its not what you say, but who you are that attracts followers. These “big hitters” have hundreds of thousands of followers, but only follow a handful. If usage defines a product, then its a broadcast medium with very little conversation going on. And human nature means we prefer to talk than listen. So not sure about lethal generosity, but there’s certainly a lot of lethal egos out there.

Then again, its early days. Maybe the idea of asynchronous connections is fundamentally flawed. Maybe Facebook is the better model – you co-opt-in to connect to a person or group of people you know or know of? After all who can truly have a conversation with 100,000 people? I’m sure social media will morph into specialist networks communicating realtime – more like the HDS wiki than Twitter.

And definitely, for B2B companies the culture shift is going to be part of the debate, not be the broadcast generator. Maybe now’s the time for Communications Managers to re-brand themselves as Conversation Contributors?

John
http://www.shipserv.com

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