Comments on: The Velocity B2B Marketing Tube Map

By: Doug Kessler

Doug Kessler — Fri, 23 Oct 2009 07:59:26 +0000

Good points — in our experience, case studies work best when combined with prayer into an integrated campaign. Spam is next to prayer because their both faith-based.

By: Mohit Bhakuni

Mohit Bhakuni — Fri, 23 Oct 2009 04:34:47 +0000

Indeed very interesting way of presenting B2B marketing. However, I need some help in reading it properly. There are central stations like Content Marketing, PR, Search, which makes sense. Then there are trains that connect stations, e.g. blue train (connecting Analyst, Media Relations, PR, YouTube, Email, etc.) which is also beautifully done. But how to read the sub-urban stations like Spam, Prayer, etc. Does this map imply that Flash Demos, Brouchers and Case Studies are as less likely to work as Spam and Prayer?

By: seamus walsh

seamus walsh — Wed, 21 Oct 2009 15:27:37 +0000

Very Nice! Every tube map I have seen has a central station, something to fall back on. If you launch too many with out a content strategy you are going to need a hope and a prayer stop.

By: Kim Cornwall Malseed

Kim Cornwall Malseed — Mon, 19 Oct 2009 20:43:25 +0000

What a creative, fun and useful visual! I particularly like the stop for ‘pray’ Great work!