Comments on: Why Real Research Is Better Than Norman Muller http://www.velocitypartners.co.uk/2009/07/17/why-real-research-is-better-than-norman-muller/?utm_source=rss&utm_medium=rss&utm_campaign=why-real-research-is-better-than-norman-muller B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neil Stoneman http://www.velocitypartners.co.uk/2009/07/17/why-real-research-is-better-than-norman-muller/comment-page-1/#comment-904 Neil Stoneman Wed, 22 Jul 2009 08:21:10 +0000 http://www.velocitypartners.co.uk/?p=810#comment-904 Hi John, No dispute this report would make a great starting point for further investigation and no doubt it's better than no insight at all. The broader point revolves around the mistake many firms make when they <em>react </em> to one voice rather than take a proactive approach to finding out what the market thinks. I've seen it done before and will no doubt see it again. Hi John,

No dispute this report would make a great starting point for further investigation and no doubt it’s better than no insight at all.

The broader point revolves around the mistake many firms make when they react to one voice rather than take a proactive approach to finding out what the market thinks. I’ve seen it done before and will no doubt see it again.

]]> By: John Baumgartel http://www.velocitypartners.co.uk/2009/07/17/why-real-research-is-better-than-norman-muller/comment-page-1/#comment-903 John Baumgartel Tue, 21 Jul 2009 16:51:19 +0000 http://www.velocitypartners.co.uk/?p=810#comment-903 I've read the report by Matthew Robson and agree with the premise that marketing on anecdotal evidence is generally a disaster... the excitement comes from taking note of these reports and running down the insights they present, and there are many. Mr. Stoneman can still test the truths with effective research to apply to broad audience (or narrow). Mr. Robson conclusions may not be fact, but as a creative marketer I tend to look at this report as a great starting point with insights for discussions leading to explorations of what if? and what could we learn? If nothing else you get to glimpse into the mind of a fifteen year old. I’ve read the report by Matthew Robson and agree with the premise that marketing on anecdotal evidence is generally a disaster… the excitement comes from taking note of these reports and running down the insights they present, and there are many. Mr. Stoneman can still test the truths with effective research to apply to broad audience (or narrow). Mr. Robson conclusions may not be fact, but as a creative marketer I tend to look at this report as a great starting point with insights for discussions leading to explorations of what if? and what could we learn? If nothing else you get to glimpse into the mind of a fifteen year old.

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