Comments on: The Content Marketing Workbook http://www.velocitypartners.co.uk/2009/06/11/the-content-marketing-workbook/ B2B Marketing, Content Marketing and Technology Marketing Thu, 09 Sep 2010 08:47:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Doug Kessler http://www.velocitypartners.co.uk/2009/06/11/the-content-marketing-workbook/comment-page-1/#comment-877 Doug Kessler Mon, 15 Jun 2009 08:12:05 +0000 http://www.velocitypartners.co.uk/?p=665#comment-877 Thanks Patsi and John -- glad you liked it and appreciate the comments. The trust issue is definitely the crux... Thanks Patsi and John — glad you liked it and appreciate the comments.
The trust issue is definitely the crux…

]]> By: Patsi Krakoff, aka The Blog Squad http://www.velocitypartners.co.uk/2009/06/11/the-content-marketing-workbook/comment-page-1/#comment-876 Patsi Krakoff, aka The Blog Squad Sat, 13 Jun 2009 21:36:12 +0000 http://www.velocitypartners.co.uk/?p=665#comment-876 Loved the work book, design + power content = great content marketing. I love your summary of key points that are deep and right on target. Got so excited I blogged about it and told my readers to go download it. Thanks, glad to get to know you. Loved the work book, design + power content = great content marketing. I love your summary of key points that are deep and right on target. Got so excited I blogged about it and told my readers to go download it. Thanks, glad to get to know you.

]]> By: John http://www.velocitypartners.co.uk/2009/06/11/the-content-marketing-workbook/comment-page-1/#comment-875 John Fri, 12 Jun 2009 21:44:40 +0000 http://www.velocitypartners.co.uk/?p=665#comment-875 Nice work guys! In summary: People buy from someone they trust. They trust someone who is an expert. They know they're an expert because they talk to them. They talk to the expert because the expert took a stand on something important to them. Marketing for smart people. I guess you can't sell tech companies on subliminal messages, catchy jingles, and sign wavers. :) Nice work guys! In summary:

People buy from someone they trust.
They trust someone who is an expert.
They know they’re an expert because they talk to them.
They talk to the expert because the expert took a stand on something important to them.

Marketing for smart people. I guess you can’t sell tech companies on subliminal messages, catchy jingles, and sign wavers. :)

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