Comments on: The B2B Content Marketing Workbook

By: 2012 must be the year when Analyst Relations generates leads

2012 must be the year when Analyst Relations generates leads — Thu, 29 Dec 2011 15:22:56 +0000

[...] work and to see how that content can be used to generate conversations. As Doug Kessler says: traditional marketing talks at people; content marketing talks with them. AKPC_IDS += "1631,"; [...]

By: It’s not about us stupid, it’s about them!

It’s not about us stupid, it’s about them! — Mon, 05 Sep 2011 19:41:52 +0000

[...] message was being portrayed. So I’d thoroughly recommend reading this gem from Velocity Partners; B2B content marketing workbook. This workbook really did answer a great deal of the questions I was asking myself and provided me [...]

By: Smarketing Strategy #3 & Content That Sells at SHiFT! – TURN PROSPECTS INTO CUSTOMERS by Harnessing Trigger Events

Tue, 23 Aug 2011 14:03:07 +0000

[...] They also have a B2B Content Marketing Workbook that I [...]

By: Jeff Miller

Jeff Miller — Thu, 31 Mar 2011 01:39:42 +0000

This…is…thee…best! Thank you, thank you, thank you!

By: Руководство по контент маркетингу в В2В : B2B Insight

Руководство по контент маркетингу в В2В : B2B Insight — Wed, 30 Mar 2011 18:06:09 +0000

[...] Вот несколько примеров из Контент Маркетинга Velocity, которые мы приготовили ранее (см. только в оригинале) [...]

By: Content: The Dirty Underbelly of B2B Marketing Automation | Demand Generation Blog

Thu, 24 Mar 2011 20:57:19 +0000

[...] But it is not an impassible challenge. The key is to stay focused. “More content is not what our prospects want, is it? What they want is to understand,” argues Michele Linn in a post on the Savvy B2B Marketing blog. “This may seem obvious, but in the fervor to create content, I think it is easy to lose sight of this.” The key also is to build content that is engaging and two-way. “Traditional marketing talks at people. Content marketing talks with them,” explains Velocity Partners in The B2B Content Marketing Workbook. [...]

By: Rachel Griffiths

Rachel Griffiths — Thu, 02 Dec 2010 17:59:22 +0000

I just came across your e-papers and website the other day and I have downloaded several of them. I have enjoyed reading your B2B marketing insights and have shared a number of them with my colleagues here in Canada. Keep up the great work!

By: 10 Ways to Make Content More Engaging | Content Marketing Institute

10 Ways to Make Content More Engaging | Content Marketing Institute — Tue, 05 Oct 2010 13:04:04 +0000

[...] that, people may never engage long enough to discover the first two.We talk a lot about this in The B2B Content Marketing Workbook.- Doug Kessler (@dougkessler)Use emotions to engage the brain. It doesn’t matter how well [...]

By: Building Your Content Brand In The Content Marketing Arms Race | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:50:42 +0000

[...] used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of [...]

By: Learnings, Musings, And More After The First 100 B2Bbloggers' Posts | B2Bbloggers.com - B2B Social Media and Content Marketing

Mon, 26 Jul 2010 19:21:24 +0000

[...] The B2B Content Marketing Workbook (my personal favorite published by Velocity Partners) [...]