The B2B Content Marketing Workbook
Tuesday, June 9th, 2009
Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.
Content Marketing is your way to cut through the noise and hop over the barriers. This short, sharp eBook summarises how we at Velocity approach it, including:
- What Content Marketing and Thought Leadership are
- Why you need to get good at them (and fast)
- Why you’re perfectly placed to do it really, really well
- How to pick a topic prospects care about
- How to go beyond the dry, stale white paper
- What we think ‘good’ looks like — lots of examples
We don’t usually ask people to fill out a form for our content but we put a lot of work into this one and would really like to know who’s downloading it.
So we hope you don’t mind our asking for a little info (it’s worth it) and we promise not to spam you.
Comments
[...] here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Over 45 breezy pages of good, solid advice about thought leadership and content marketing for [...]
This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. I’m also a fan of Doug Kessler’s lively and engaging writing style; it’s a breath of fresh air that skillfully does the job while saving us from the dark side of B2B: boring-to-business marketing! The design and copy work together very well and I can’t imagine anyone being disappointed by the ideas and value delivered.
[...] Kessler is the author, it’s well designed and power-packed. Please go download it here: The B2B Content Marketing Workbook - Thought Leadership for B2B Lead Generation and Beyond.What stands out for me - besides the great [...]
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[...] of free stuff but big, meaty, high-value pieces merit a web form. We decided to put our recent Content Marketing Workbook behind a web form (asking for name, company and email address) and we’ve had nearly 500 [...]
[...] I got an email across the pond this morning from Stan Woods at Velocity Partners in the UK. Stan said some nice things about The eBook eBook, then kindly shared an ebook of Velocity’s own: The B2B Content Marketing Workbook. [...]
HELLO! Best-in-class on content marketing. Love love love. Plus the design is a stunner.
[...] In Uncategorized on December 27, 2009 at 10:37 am Velocity Partners‘ eBook entitled, “The B2B Content Marketing Workbook” is a stunner. An excellent overview of content marketing (otherwise known as thought [...]
Thanks Clare!