Comments on: B2B Bloggers and Influence: Part I http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-bloggers-and-influence-part-i B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neil Stoneman http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/comment-page-1/#comment-861 Neil Stoneman Wed, 20 May 2009 10:51:02 +0000 http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/#comment-861 Thanks John. Just the inspiration I need to get on with Part II. Thanks John. Just the inspiration I need to get on with Part II.

]]> By: John Bottom http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/comment-page-1/#comment-859 John Bottom Tue, 19 May 2009 21:57:32 +0000 http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/#comment-859 If all blogs were as well written as this one, purists would have a tougher job arguing their case. Nice one. If all blogs were as well written as this one, purists would have a tougher job arguing their case. Nice one.

]]> By: Neil Stoneman http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/comment-page-1/#comment-851 Neil Stoneman Mon, 11 May 2009 13:34:53 +0000 http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/#comment-851 Very true Emma. Sometimes people seem keen to put their own view of the blogging community above that of their target audience. They might choose not to listen to bloggers, but it's a dangerous sport to imagine that nobody else does. B2B bloggers can be customers, partners, analysts and competitors. It's what they do, as well as what they write, that gives them an increasing share of influence. Very true Emma. Sometimes people seem keen to put their own view of the blogging community above that of their target audience. They might choose not to listen to bloggers, but it’s a dangerous sport to imagine that nobody else does.

B2B bloggers can be customers, partners, analysts and competitors. It’s what they do, as well as what they write, that gives them an increasing share of influence.

]]> By: Emma Dunstone http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/comment-page-1/#comment-849 Emma Dunstone Sat, 09 May 2009 18:52:33 +0000 http://www.velocitypartners.co.uk/2009/05/08/b2b-bloggers-and-influence-part-i/#comment-849 IMHO the phrase ‘perception is reality’ is relevant to this debate. If influencers have a perception at odds to a company’s brand, and make that perception known and influence others, or influence others to influence others (their own blogs, RTs etc) then that perception can very easily become a reality. Like it or not. Brands can no longer control what is written (or is not written) about them on the internet, but they CAN engage with those influencers out there. And that’s the key. Emma (a progressive, of course) IMHO the phrase ‘perception is reality’ is relevant to this debate. If influencers have a perception at odds to a company’s brand, and make that perception known and influence others, or influence others to influence others (their own blogs, RTs etc) then that perception can very easily become a reality. Like it or not.

Brands can no longer control what is written (or is not written) about them on the internet, but they CAN engage with those influencers out there. And that’s the key.

Emma (a progressive, of course)

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