Comments on: The Disruptive Idea: that’s what it’s all about

By: Doug Kessler

Doug Kessler — Tue, 24 Mar 2009 15:43:23 +0000

Good point, Brian. Luckily most companies that have earned any kind of market share ought to have something compelling (and truthful) to share. But we’ve all seen campaigns based on hogwash!

By: Brian Courtney

Brian Courtney — Tue, 24 Mar 2009 14:47:19 +0000

Well done, Doug. The core of your post, IMHO, is the first point. It has to be true. A good counselor, in my experience, should spend as much time preaching this as developing disruptive ideas. Getting creativity accepted is half the battle; keeping it honest is the other half.

Brian

By: Doug Kessler

Doug Kessler — Tue, 24 Mar 2009 13:22:05 +0000

Thanks John
That’s an excellent article on Provocation Selling — really good stuff, especially for tough times.

By: John

John — Tue, 24 Mar 2009 12:00:45 +0000

We’re exploring this from another angle – taking (good ol’) Geoff Moore’s latest thinking around provoking your customers (recently published in HBT: http://hbr.harvardbusiness.org/2009/03/in-a-downturn-provoke-your-customers/ar/1).

Same principles, different wrapper.

John