Comments on: Cross-fertilisation in social media: tweet my post and I’ll post your tweet http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/?utm_source=rss&utm_medium=rss&utm_campaign=cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Doug Kessler http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/comment-page-1/#comment-692 Doug Kessler Fri, 13 Mar 2009 10:45:47 +0000 http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/#comment-692 Thanks Erica -- nice way to extend the metaphor! Let us know what you think of the slideshare -- it's quite simple but really seems to have hit a sweet spot. Thanks Erica — nice way to extend the metaphor!
Let us know what you think of the slideshare — it’s quite simple but really seems to have hit a sweet spot.

]]> By: Answering Service http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/comment-page-1/#comment-691 Answering Service Fri, 13 Mar 2009 09:13:13 +0000 http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/#comment-691 I think its a good Idea.. I think its a good Idea..

]]> By: Erica Fenik http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/comment-page-1/#comment-687 Erica Fenik Thu, 12 Mar 2009 17:08:37 +0000 http://www.velocitypartners.co.uk/2009/03/12/cross-fertilisation-in-social-media-tweet-my-post-and-ill-post-your-tweet/#comment-687 There's definitely a lot more to be done with content above and beyond pasting onto a website, and the analogy of cross-fertilization is an apt one for social media. The question of "Does it work?" depends on your definition of success. If you carry the plant reproduction scenario further, you can define success based on the plants that come from the seeding of your ideas in others. If you are scattering your content in the direction of the social media wind that will carry it to your desired audience, you're more likely to see your ideas pollinate the ideas of others - folks whose ideas resonate with your own, whose networks are connected to your topic and whose investment in making sure your ideas get sunshine and water to thrive stems from their own interest in you, your company and your message. Congrats on spreading the word on your Twitter in B2B Slideshare - I'll definitely be checking it out! There’s definitely a lot more to be done with content above and beyond pasting onto a website, and the analogy of cross-fertilization is an apt one for social media. The question of “Does it work?” depends on your definition of success. If you carry the plant reproduction scenario further, you can define success based on the plants that come from the seeding of your ideas in others.

If you are scattering your content in the direction of the social media wind that will carry it to your desired audience, you’re more likely to see your ideas pollinate the ideas of others – folks whose ideas resonate with your own, whose networks are connected to your topic and whose investment in making sure your ideas get sunshine and water to thrive stems from their own interest in you, your company and your message.

Congrats on spreading the word on your Twitter in B2B Slideshare – I’ll definitely be checking it out!

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