Comments on: ‘Inspired by Kittens’ – Five branding lessons from social media http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=inspired-by-kittens-five-branding-lessons-from-social-media B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Stan http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/comment-page-1/#comment-676 Stan Tue, 10 Mar 2009 09:07:04 +0000 http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/#comment-676 John Agree with your one size fits all comment. I guess what I found interesting about this was how the whole thing transpired. Sure Fallon have more leverage that a West Midlands widget manufacturer, but what this points out to me is that without great content (and whatever you think of the video, it's undeniably cute), then none of this activity starts. How the tsunami of views and linking happens is the great imponderable. Is it the law of unintended consequences at work? What would be really interesting would be if someone were to try and catalogue the types of content that really grab attention online. John
Agree with your one size fits all comment.

I guess what I found interesting about this was how the whole thing transpired. Sure Fallon have more leverage that a West Midlands widget manufacturer, but what this points out to me is that without great content (and whatever you think of the video, it’s undeniably cute), then none of this activity starts.

How the tsunami of views and linking happens is the great imponderable. Is it the law of unintended consequences at work? What would be really interesting would be if someone were to try and catalogue the types of content that really grab attention online.

]]> By: John http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/comment-page-1/#comment-675 John Tue, 10 Mar 2009 04:41:15 +0000 http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/#comment-675 Hey stan, Great post and you know i'm a big believer in all this stuff - but i'm wary of a one-size-fits-all 10 commandments. Was it important that this was sourced by Fallon, connected to a bunch of 2.0-savvy interweb warriors to light the viral fire, or would ABC Inc. diesel engine manufacturer got the same result? Not all networks are equal you know... It does also raise the question, so what? i.e. great that the video was replicated and networked, but to what end? Quirky videos are great to experiment with - the question is in the B2B world what measurable business impact does all this networking deliver, apart from marketers like us discussing the coolness & potential of it all* john *see twitter for more on that. Hey stan,

Great post and you know i’m a big believer in all this stuff – but i’m wary of a one-size-fits-all 10 commandments. Was it important that this was sourced by Fallon, connected to a bunch of 2.0-savvy interweb warriors to light the viral fire, or would ABC Inc. diesel engine manufacturer got the same result? Not all networks are equal you know…

It does also raise the question, so what? i.e. great that the video was replicated and networked, but to what end? Quirky videos are great to experiment with – the question is in the B2B world what measurable business impact does all this networking deliver, apart from marketers like us discussing the coolness & potential of it all*

john

*see twitter for more on that.

]]> By: Stan Woods http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/comment-page-1/#comment-664 Stan Woods Fri, 06 Mar 2009 14:51:18 +0000 http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/#comment-664 Aki Thanks for the clarification. I guess I over-simplified. You've caught exactly what i meant to capture in my bullet. I'll check the video later. Stan Aki
Thanks for the clarification. I guess I over-simplified. You’ve caught exactly what i meant to capture in my bullet. I’ll check the video later.
Stan

]]> By: Aki Spicer http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/comment-page-1/#comment-663 Aki Spicer Fri, 06 Mar 2009 13:40:36 +0000 http://www.velocitypartners.co.uk/2009/03/05/inspired-by-kittens-five-branding-lessons-from-social-media/#comment-663 Thanks for the post. I would clarify my 5th point a bit...while "imperfect" production isn't a mandatory (I'm not saying lets all go out and shoot our work crappy cuz Kittens and half of YouTube's users do), the notion of "Perfectly Imperfect" is a new option/permission for us advertisers. All ideas on the web don't have to be glossy-perfect today, and "Perfectly Imperfect" can sometimes hit the spot in an age when speed and efficiency may take priority over the traditional TV model. If the idea is right and well-executed and adds value, people forgive a few rough edges that result from the web's "always in beta" mentality. I will post the video speech presentation that we made to the agency at this link later today http://fallontrendpoint.blogspot.com/2009/02/fallon-brainfood-inspired-by-kittens_27.html thnx:aki> Thanks for the post.

I would clarify my 5th point a bit…while “imperfect” production isn’t a mandatory (I’m not saying lets all go out and shoot our work crappy cuz Kittens and half of YouTube’s users do), the notion of “Perfectly Imperfect” is a new option/permission for us advertisers. All ideas on the web don’t have to be glossy-perfect today, and “Perfectly Imperfect” can sometimes hit the spot in an age when speed and efficiency may take priority over the traditional TV model. If the idea is right and well-executed and adds value, people forgive a few rough edges that result from the web’s “always in beta” mentality.

I will post the video speech presentation that we made to the agency at this link later today http://fallontrendpoint.blogspot.com/2009/02/fallon-brainfood-inspired-by-kittens_27.html

thnx:aki>

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