We’ve given Microsoft some bad reviews here — especially for the “I’m a PC” ad campaign, so it feels only fair to give them some credit when they get it right.
The People-Ready Business TV work is excellent — everything “I’m a PC’ was not. Its charming, quirky, fun to watch and somehow still connected to what Microsoft does for a living: help people do their jobs. Nice microsite supporting it, too. This has what “I’m a PC” and the Seinfeld ad sorely lacked: authenticity and an IDEA. Nice one.
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
Content Marketing is probably the single most important weapon in the B2B marketing arsenal. This eBook takes you through velocity’s approach to the art. Download it and see what you think…
You’ve just published a great piece of content. Don’t just stick it on your website. Use social media to drive people to it (and vice versa). Here’s a one-page checklist to help you socialize your content, driving traffic and downloads…
