Roger , our web wonderwall, posted a terrific article on the essentials of Online PR. The central metaphor: the web is a party — work the room instead of stumbling around like a socially inept gate-crasher. Highly recommended.
Five Basic Social Theories of Online PR
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There’s never been a more exciting – or a scarier– time to be a B2B marketer.
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The B2B Content Marketing Tutorial
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The B2B Marketing Manifesto: Five Imperatives and Six Staples for Winning the Battle for Attention
There’s never been a more exciting – or a scarier– time to be a B2B marketer.
It’s not about social media, the web, or email. It’s about a completely new mindset, new buyer behaviours and a shiny new set of tools to address it all.
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