Comments on: Opt-Out: Digital Marketing’s punch in the stomach

Comments on: Opt-Out: Digital Marketing’s punch in the stomach http://www.velocitypartners.co.uk/2008/12/08/opt-out-digital-marketings-punch-in-the-stomach/?utm_source=rss&utm_medium=rss&utm_campaign=opt-out-digital-marketings-punch-in-the-stomach B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Doug Kessler http://www.velocitypartners.co.uk/2008/12/08/opt-out-digital-marketings-punch-in-the-stomach/comment-page-1/#comment-454 Doug Kessler Mon, 08 Dec 2008 16:50:16 +0000 http://www.velocitypartners.co.uk/2008/12/08/opt-out-digital-marketings-punch-in-the-stomach/#comment-454 For anyone out there who uses a lot of analytics, one of our clients, Portrait Software, has a tool that takes these negative effects into account. It's called Uplift Optimizer: http://www.portraitsoftware.com/Products/portrait_uplift_optimizer Bottom line: much more accurate metrics that don't ignore the downside. For anyone out there who uses a lot of analytics, one of our clients, Portrait Software, has a tool that takes these negative effects into account.

It’s called Uplift Optimizer:

http://www.portraitsoftware.com/Products/portrait_uplift_optimizer

Bottom line: much more accurate metrics that don’t ignore the downside.

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