Comments on: Because you’re worth it http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/?utm_source=rss&utm_medium=rss&utm_campaign=because-you%25e2%2580%2599re-worth-it B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Stan Woods http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/comment-page-1/#comment-386 Stan Woods Fri, 07 Nov 2008 11:07:47 +0000 http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/#comment-386 I wish I had a pound (even a dollar) for every time we saw that John. I wish I had a pound (even a dollar) for every time we saw that John.

]]> By: Stan Woods http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/comment-page-1/#comment-385 Stan Woods Fri, 07 Nov 2008 11:06:32 +0000 http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/#comment-385 Hey, Stephanie, I agree it's never a good idea to offend your target audience. Hey, Stephanie, I agree it’s never a good idea to offend your target audience.

]]> By: John http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/comment-page-1/#comment-384 John Fri, 07 Nov 2008 07:43:28 +0000 http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/#comment-384 sadly tech B2B companies tend to be set up by techies with not a marketeer in sight. so by the time they think marketing is "important' (btw guys, you've been doing "marketing" from day 1, but never mind) they're stuck with ProcManity Version 6.2.1 ProSMELite Edition (tagline "Because we want you to figure out if its worth it') sadly tech B2B companies tend to be set up by techies with not a marketeer in sight. so by the time they think marketing is “important’ (btw guys, you’ve been doing “marketing” from day 1, but never mind) they’re stuck with ProcManity Version 6.2.1 ProSMELite Edition (tagline “Because we want you to figure out if its worth it’)

]]> By: StephanieInCA http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/comment-page-1/#comment-382 StephanieInCA Thu, 06 Nov 2008 17:15:17 +0000 http://www.velocitypartners.co.uk/2008/11/06/because-you%e2%80%99re-worth-it/#comment-382 I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign. That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is. Seriously, watch the ads and tell me you disagree with me: <a href="”http://urbzen.com/2008/11/06/routan-bust/”" rel="nofollow">Routan Bust</a> I think a great example of a company that really dropped the ball on marketing to women is VW, with its Brooke Shields “Routan Boom” campaign.

That the campaign takes a mocking and disdainful tone toward women, and especially mothers, isn’t what’s surprising—lots of ads do that. It’s that they’re doing it in an ad for a MINIVAN. You don’t have to be a marketing genius to know who the prime minivan market is.

Seriously, watch the ads and tell me you disagree with me: Routan Bust

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