Comments on: Guerrilla video for B2B companies like yours http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/ Velocity, the UK's leading B2B technology marketing agency Fri, 21 Nov 2008 21:40:06 +0000 http://wordpress.org/?v=2.3 By: Business to business guerrilla video tactics « Training Marketer http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/#comment-299 Business to business guerrilla video tactics « Training Marketer Wed, 11 Jun 2008 19:17:27 +0000 http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/#comment-299 [...] 11, 2008 · No Comments Velocity had an interesting post a few weeks ago about how spending less time and money on company videos [...] […] 11, 2008 · No Comments Velocity had an interesting post a few weeks ago about how spending less time and money on company videos […]

]]> By: Doug Kessler http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/#comment-295 Doug Kessler Thu, 05 Jun 2008 08:09:40 +0000 http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/#comment-295 Exactly -- the idea is to drive down the barrier by hitting the sweet spot where production values and costs are balanced. Just came back from a shoot in rural India where we used two camcorders, one tripod and a lapel microphone. We got fantastic footage for the client which we'll turn into a whole range of video tactics -- from short clips for presentations to a long version for internal staff and recruits. Exactly — the idea is to drive down the barrier by hitting the sweet spot where production values and costs are balanced.

Just came back from a shoot in rural India where we used two camcorders, one tripod and a lapel microphone. We got fantastic footage for the client which we’ll turn into a whole range of video tactics — from short clips for presentations to a long version for internal staff and recruits.

]]> By: John Gillett http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/#comment-291 John Gillett Fri, 30 May 2008 16:26:27 +0000 http://www.velocitypartners.co.uk/2008/05/26/guerrilla-video-for-b2b-companies-like-yours/#comment-291 The guerilla video concept is new to B2B, but sounds like an ideal way for startups to create brand awareness and to breathe new life into tired brands or products. The guerilla video concept is new to B2B, but sounds like an ideal way for startups to create brand awareness and to breathe new life into tired brands or products.

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