We’ve been working on a number of ‘web engagement’ programs lately, where we’ve been helping clients to increase their web ‘footprint’ in order to improve their general SEO and awareness levels.

Now I’ve blogged and blabbed about this before, so I won’t go into the thinking - but if you’d like to get a sense of why social media and web engagement is so important then check out some recent posts such as ‘Your First (Free) Baby Steps in B2B Web Marketing,’ ‘Pico Branding‘ and our ‘web marketing trends for 2008‘.

This post, however, is all about the mechanics and how to do it.

In truth, it’s not hard. All you need is the following:

1. A dedication to publishing a regular stream of gold top content to your site (note: it needs to be good and valuable to the folks you’ll reach out to in #2)
2. A variety of web outlets in which to cost-effectively publish this stuff (note: per above, the idea here is not to abuse these places but to selectively publish your best stuff on them ….think sensibly about this as many of them are happy to ban content ’spammers’)

For help with #1, call us.

For #2, the mind map below gives you everything you need to do web / social media engagement by yourself. It’s easy. Just pin it on your wall and - once you’ve published a great piece of content to your site - follow the map clockwise and post it to the relevant destinations.

Let us know your thoughts (and results).

Note: your key to success here is to BE SOCIAL. Don’t just use these ‘outlets’ as a window for your own content. When you see other pages that you like, Stumbleupon/Digg/Reddit them - because this is their inherent value ….they exist to raise awareness of good, valuable web content. So, consider it your duty to promote everything that you really like, and not just the stuff you grow at home.